The CMA NFP Council serves the unique interests of Canadian NFP marketers and fundraisers through education, advocacy and engagement with other marketing professionals.
Articles Authored by Council
Measuring Impact and Social Return on Investment
We are all trying to make an impact. We want the people we serve, the issues we tackle and the communities we build to be better because of our efforts. You know your program or initiative is having ...Read More
Innovation in NFP sector an oxymoron?
The latest craze in business today centres around innovation: what is it; how do we stimulate it; how do we avoid suppressing it. Based on all the attention, you would think that the concepts and theo...Read More
Constituent Experience: Progress vs Perfection
Customer experience (CX) is nothing new to marketers – it’s the interaction between an organization and customer over the duration of their relationship. A good (and ideally great!)...Read More
How to Adopt Segmentation for Your Customer Journey: A Primer for NFPs
By Rupen Seoni, NFP Council Vice-Chair, Senior Vice President & Practice Leader, Environics Analytics The customer journey, or more appropriately for much of the NFP sector, the donor journey, is...Read More
How can partnerships be showcased through experiences?
As the number of NGOs and not-for-profit organizations (NFPs) continues to rise – but the share of discretionary income from consumers and the “philanthropically inclined” shrinks a...Read More
Unexpected partnerships lead to spectacular results
When marketers analyze the strength of a brand, we often focus our attention on determining who our competition is and the value propositions that differentiate us. In times of economic uncertainty, ...Read More