Not-For-Profit Council


The CMA NFP Council serves the unique interests of Canadian NFP marketers and fundraisers through education, advocacy and engagement with other marketing professionals.

Council Members

profile picture
Co-Chair

Tania Little

Chief Development and Partnerships Officer Food Banks Canada

profile picture
Co-Chair

Linda Hazzan

Director, Communications, Programming & Customer Engagement Toronto Public Library

profile picture
Member

Nympha Patel

Director, Membership & Database Marketing Art Gallery of Ontario

profile picture
Member

Tamara Pope

Vice President, Marketing & Communications Hamilton Health Sciences Foundation

profile picture
Member

Jason Egbuna

Manager, Leadership Giving The Princess Margaret Cancer Foundation

profile picture
Member

John McAlister

Head of Marketing and Philanthropy Outward Bound Canada

profile picture
Member

Kim Fletcher

Vice President, Marketing World Vision Canada

profile picture
Member

Rachael MacKenzie-Neill

Vice President, Marketing & Development Boys & Girls Clubs of Canada

profile picture
Member

Sarah Chamberlin

VP, Marketing & Donor Experience Centre for Addiction & Mental Health Foundation

profile picture
Member

Cheryl Blackman

Director, Museum and Heritage Services

profile picture
Member

Allen Davidov

SVP and Practice Leader Environics Analytics

profile picture
Member

Shelley Mayer

Founder and President Ramp Communications

profile picture
Member

Brad Parry

Vice President, Marketing & Communications Calgary Economic Development

profile picture
Member

Brady Hambleton

Vice President, Marketing, Engagement & Analytics Canada's Children's Hospital Foundations

Articles Authored by Council

Measuring Impact and Social Return on Investment

We are all trying to make an impact. We want the people we serve, the issues we tackle and the communities we build to be better because of our efforts. You know your program or initiative is having ...

Read More

Innovation in NFP sector an oxymoron?

The latest craze in business today centres around innovation: what is it; how do we stimulate it; how do we avoid suppressing it. Based on all the attention, you would think that the concepts and theo...

Read More

Constituent Experience: Progress vs Perfection

Customer experience (CX) is nothing new to marketers – it’s the interaction between an organization and customer over the duration of their relationship.  A good (and ideally great!)...

Read More

How to Adopt Segmentation for Your Customer Journey: A Primer for NFPs

By Rupen Seoni, NFP Council Vice-Chair, Senior Vice President & Practice Leader, Environics Analytics The customer journey, or more appropriately for much of the NFP sector, the donor journey, is...

Read More

How can partnerships be showcased through experiences?

As the number of NGOs and not-for-profit organizations (NFPs) continues to rise – but the share of discretionary income from consumers and the “philanthropically inclined” shrinks a...

Read More

Unexpected partnerships lead to spectacular results

When marketers analyze the strength of a brand, we often focus our attention on determining who our competition is and the value propositions that differentiate us. In times of economic uncertainty, ...

Read More

Major Sponsors

  • TD-800x450
  • -420x120
  • CIBC-800x450
  • Canada Post
  • Environics Analytics
  • BMO-800x450

Featured Member

CMHC logo