Sponsorship Council


The Sponsorship Council, a joint strategic initiative between the CMA and the SMCC, helps raise the profile of sponsorship as an integral component of the marketing mix through thought leadership, best practices and networking opportunities.

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Co-Chair

Mark Palmer

Director, Corporate Sponsorships - Toronto Blue Jays Sponsorship Marketing Council Canada

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Co-Chair

Erika DeHaas

Vice President, Marketing Communications Sobeys Inc.

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Member

Marijke Vandergrift

Associate Director, Sponsorship SickKids Foundation

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Member

Steven Lewis

President

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Member

Ben Seaton

VP, Client Business Partner UM Canada

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Member

Julie Garcia Sjogrim

Senior Director, Partnerships, Business Development & Commercial Affairs Canadian Olympic Committee

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Member

Kim Saunders

VP - Community & Partnerships Canadian Tire Corporation

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Member

Kelly Cranston

RBC

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Member

Mitch Sharma

Manager, Sports Sponsorships TD Bank Group

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Member

Alex Shifrin

President LP/AD

Articles Authored by Council

Navigating sponsorships in times of uncertainty: Lessons learned from COVID-19

The COVID-19 pandemic has forced sponsored properties (such as sports teams, charities and the Olympics) to make fundamental changes to event and programming plans, which will be felt both in the imm...

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Cause sponsorship and COVID-19: From the what to the why

COVID-19 has had a unique and arguably profound effect on cause sponsorship in the Canadian market. The effects have been immediate and possibly long-lasting. Most notable is the overall compression ...

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Whitepaper: Tools and tips for sponsorship effectiveness

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Major Sponsors

  • TD-800x450
  • -420x120
  • CIBC-800x450
  • Canada Post
  • Environics Analytics
  • BMO-800x450

Featured Member

captivate