The Canadian Digital Marketing Pulse Survey

Oct 08, 2020
2020 Digital Marketing Pulse Survey Cover

CMA is pleased to showcase, in partnership with Ipsos and Brunico, the 2020 Canadian Digital Marketing Pulse Survey.

The 14th edition gauges sentiment on the current and future state of digital marketing by surveying client-side marketers and agencies, and integrates consumer perceptions as well.

Download the report here

(for CMA members and subscribers to strategy)

Archive

CMA is pleased to showcase, in partnership with Ipsos, the 2019 Canadian Digital Marketing Pulse Report.

The 13th edition gathers insights on marketers’ familiarity and usage of digital tools and techniques. Find out which ones are likely to grow in the near future, and where brands are seeking agency support vs. resourcing in-house to build bridges and create synergies.

CMA is pleased to showcase, in partnership with Ipsos, the 12th annual Digital Marketing Pulse Survey. In this edition, we delve into a detailed assessment of the digital marketing landscape and a benchmark analysis based on 14 components of digital marketing. The survey also provides insights on familiarity and usage, shifts in digital media spend, and views of evolving trends, as seen through the eyes of Marketers and Agencies in Canada.

The research was designed to:

  • Measure current levels of familiarity and usage of different aspects of digital marketing among client-side marketers and agencies
  • Gauge sentiment on the current and future state of digital marketing
  • Integrate consumer perceptions

Download the report here

CMA is pleased to showcase, in partnership with Ipsos, the 11th annual Digital Marketing Pulse Survey. In this edition, we delve into a detailed assessment of the digital marketing landscape and a benchmark analysis based on 14 tactical functions. The survey also provides insights on familiarity and usage, shifts in marketing spend, and views of evolving trends, as seen through the eyes of Marketers and Agencies in Canada.

The research was designed to:

  • Measure current levels of familiarity and usage of different aspects of digital marketing among client-side marketers and agencies
  • Gauge sentiment on the current and future state of digital marketing
  • Determine the trends in the digital marketing space
  • Determine the best practices in digital marketing
  • Measure consumer perceptions on various aspects of digital marketing

Download the report here

Ipsos’s 2015 tracking study of marketing and agency professionals' digital activity is reported alongside the results of a 2015 survey of consumers’ use and engagement with digital media. The report offers digital marketing benchmarks across 14 tactical functions (broken out by marketer and agency-side responses), marketing spend shifts, and a view of evolving trends.

Summary of key trends:

  • The Marketing community affirms that a digital presence is critical to the success of a business and that strong relationships can be built with customers online.
  • More than at any point in the past, digital is seen to be paying off in terms of its effectiveness and at the same time, many of these initiatives find acceptance among the Canadian public.
  • The spend sentiment away from traditional media and toward digital media continues at a steady pace and will likely continue to do so.
  • Email marketing remains alive and healthy and far from being negatively impacted by CASL. CASL has provided fresh impetus to this space, forcing Marketers to focus their initiatives and put better process in place resulting in less clutter and improved effectiveness.
  • Social network marketing continues to surge, reaching new heights in familiarity and usage each year.
  • Mobile also continues to grow. Consumers are more accepting of the medium, but at the same time, the Marketing community continues to explore how best to use the form effectively to communicate with their audience.
  • Over the past two years, we have seen an increase in reliance on agencies. Marketers are relying on agencies in areas that are more complex and require more expertise (online video marketing, online display, search, and mobile). At the same time, Marketers are taking some initiatives that require more control in house (email, social, customer facing websites and blogging/podcasting).

Download the report here





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