Welcoming members Director level and up, to join up to 15 Marketing Leaders in this executive round table discussion.
Join Eric Tang, Managing Director of Porter Novelli Canada and Adam Reeves, Chief Creative Officer, TBWA\Group Canada to explore how brands can cut through the noise with creativity and mitigate the risks of striking a wrong chord with stakeholders. In other words: how to be bold without getting cancelled. Some brands are famous for taking a strong social stance on select issues, others wear their irreverence as a badge of honour. Yet many are navigating the safe, middle lane, avoiding the even most remote chance to offend. In this 60-minute small group discussion, we will explore the best practices and processes to bring marketing, creative, and reputation management strategies together in service of the brand to achieve desired business goals.
Come ready to collaborate and discuss. Proposed topics of discussion include:
- What constitutes an authentic brand and why is it important?
- How should authenticity and creativity complement each other? *
- What are the common anticipated stakeholders concerns and what matters?
- What does “pushing the envelope” mean in today’s cancel-prone culture? *
- How should brands put guard rails in place to foster creativity and product their reputation? *
- Where do we go from here?
Please submit your questions and come prepared to chat. Only 15 spots available.
Eric Tang, Managing Director, Porter Novelli Canada
Eric is a brand and corporate communications specialist with over 20 years experience managing complex brand positioning, creative campaigns and risk. He has established a track record of developing and protecting clients’ brand reputation, managing their multi-stakeholder relationships, and growing and defending clients’ market share.
In his expansive career, Eric has served Canadian and global leaders in their industries, such as Adobe, Celestica, HP, and Mercedes-Benz. Eric has lived and worked in Canada, the US, Hong Kong, and the UK. He holds an MBA from the Ivey Business School, Canada.
Adam Reeves, Chief Creative Officer, TBWA\Group Canada
Adam Reeves has been a copywriter and creative director for more than 20 years. He brings with him a wealth of experience leading great teams creating inspiring, effective, and occasionally hilarious work. His goal is making big, iconic ideas happen with impact and intention. And to create work that earns and burns its way into people’s eyes, ears and hearts.
Adam’s work has been recognized by The Grammy Awards (Best Video 2010), The AICP Next Awards, The United Nations Office of Public Information, Cannes, D&AD, The One Show, The Webbys, The FWA, LIA, IAB MIXX, The Google Creative Sandbox, and has been part of three Agency of the Year victories. His HBO “Cube” installation is in the permanent collection of the MOMA. In 2010, Creativity Magazine named Adam the most awarded copywriter in the world.
