Alison Simpson announces retirement as president and CEO of the Canadian Marketing Association
Sep 24
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CMA renews partnership with AIIM to deliver Canada’s Do Not Mail Service
The Canadian Marketing Association (CMA) announced today that it has renewed its partnership with AIIM as the exclusive provider of the CMA Do Not Mail Service.
Sep 10CMA launches NXT Fund to support student marketing clubs across Canada
Student clubs can apply for fall funding starting September 8, for up to $2,500 in support for campus initiatives
Sep 09Two-thirds of marketers back EDI initiatives amidst societal divisions: Canadian Marketing Association
Following the upskilling of more than 1,300 professionals, the program’s second phase will focus on strengthening marketing expertise in sectors such as automotive, food processing and grocery retail
Jul 29CMA expands Digital Marketing Skills Canada program to power growth and build Canada’s future workforce
Following the upskilling of more than 1,300 professionals, the program’s second phase will focus on strengthening marketing expertise in sectors such as automotive, food processing and grocery retail
May 27Relevant advertising gains traction among Canadians, 73 per cent welcome tailored ads: Canadian Marketing Association
New study released during Privacy Awareness Week highlights how privacy perspectives shape Canadians’ growing preference for tailored online experiences
May 08CMA announces 2025 CMA Awards co-chairs: Mary DePaoli and Stephanie Yung to lead Canada’s top marketing celebration
Mary DePaoli, CMA’s 2024 Lifetime Achievement Award winner, and Stephanie Yung, globally recognized design leader, bring bold vision and industry leadership to this year’s CMA Awards
Apr 22Eva Salem of Canadian Tire and BMO named top winners at 2023 CMA Awards
Zak Mroueh, Creative Officer and Founder of Zulu Alpha Kilo, was honoured with the CMA's Lifetime Achievement Award
Nov 13CMA urges speedy adoption of privacy law at House of Commons committee meeting in Ottawa
New law would protect Canadian consumers and enable Canadian businesses to compete in the global marketplace
Nov 02Agency partnerships, audio marketing on the upswing in 2023, survey finds
Amidst shifts in consumer behaviour and a challenging economic climate, marketers are increasing their use of audio marketing, and more broadly, their reliance on agency partnerships, according to the 16th annual Digital Marketing Pulse Survey released today by Ipsos Canada in partnership with the Canadian Marketing Association.
Dec 06- Media Releases
Volkswagen Canada, YWCA Metro Vancouver named top winners at 2021 CMA Awards
The quality and increased number of entries this year show that marketers are agile and innovative, finding ways to reach their customers even amidst the challenges of the past 18 months
Nov 18Social/Influencer marketing channels will grow in 2022
Social media and influencer marketing are expected to play larger roles in marketing plans as part of a pandemic-accelerated shift to...
Nov 02- Media Releases
