Relevant advertising gains traction among Canadians, 73 per cent welcome tailored ads: Canadian Marketing Association
New study released during Privacy Awareness Week highlights how privacy perspectives shape Canadians’ growing preference for tailored online experiences
Read MoreFor media inquiries, contact Nathaniel Glassman, Kaiser & Partners Inc., nathaniel.glassman@kaiserpartners.com, 416-998-2258.
New study released during Privacy Awareness Week highlights how privacy perspectives shape Canadians’ growing preference for tailored online experiences
May 08Mary DePaoli, CMA’s 2024 Lifetime Achievement Award winner, and Stephanie Yung, globally recognized design leader, bring bold vision and industry leadership to this year’s CMA Awards
Apr 22Zak Mroueh, Creative Officer and Founder of Zulu Alpha Kilo, was honoured with the CMA's Lifetime Achievement Award
Nov 13New law would protect Canadian consumers and enable Canadian businesses to compete in the global marketplace
Nov 02Amidst shifts in consumer behaviour and a challenging economic climate, marketers are increasing their use of audio marketing, and more broadly, their reliance on agency partnerships, according to the 16th annual Digital Marketing Pulse Survey released today by Ipsos Canada in partnership with the Canadian Marketing Association.
Dec 06The quality and increased number of entries this year show that marketers are agile and innovative, finding ways to reach their customers even amidst the challenges of the past 18 months
Nov 18Social media and influencer marketing are expected to play larger roles in marketing plans as part of a pandemic-accelerated shift to...
Nov 02
