CMA NXT

Program Overview

The CMA NXT platform provides post-secondary students and young professionals with tools, resources and guidance to support their career journey. Professional and personal development doesn’t have to stop or start at certain milestones. We believe individuals should continually invest time into preparing for the challenges ahead.

CMA NXT brings industry professionals and thought leaders together to talk about what it takes to be in their role, provide advice on how to be successful and advance in a career, and insights into trends impacting the industry.

CMA NXT is possible thanks to our partnership with RBC. RBC is dedicated to helping the youth of today for the jobs of tomorrow, and with CMA NXT, they are giving back to the community and the NXT generation of marketers and young professionals. As our founding lead sponsor, they have helped us make this platform accessible across Canada.

There is no cost to join CMA NXT. Once registered, members have access to:

Photo compilation of multiple still videos

Video Tutorials

The video catalogue includes topics like Marketing Yourself and Roles in Marketing featuring speakers from across multiple disciplines. Our Roles in Marketing series, for example, provides the inside scoop on a variety of roles, what they involve, the skills required and how best to be successful in them.

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Storybook

In the Storybook, we feature the stories of 21^st Century Marketers; these accomplished individuals share how they got to where they are today, advice for young professionals, and their insights into developing the right skills. In addition, Guide to Marketing Yourself, tackles topical issues that Canadian marketers face today.

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NXT Exclusives

NXT Exclusives provide online access to select CMA events and workshops specifically focused on the NXT target audience. These virtual experiences allow for Canada’s marketing leaders, futurists and forecaster to share their expertise and answer questions exclusively from the CMA NXT community.

CMA NXT, CMA and RBC logos on white background

Our RBC Partnership

Skills Advocate Sponsor

Google Canada is committed to equipping the next generation of marketers with the skills needed to succeed in the marketing industry and help Canadian businesses grow.