Live Seminar Trainings
Developed by marketers for marketers
Join us to learn from marketing experts. These proven trainers are leaders in their field and on the latest in marketing. Our online trainings includes timely industry case studies and examples, combined with industry best practices, and features a number of engagement opportunities designed to illustrate concepts and provide practical ways to engage and apply your new knowledge.
Make it a team event and save.
When five colleagues from your organization register for the same CMA training, a sixth colleague can attend free. Special group rates are also available for teams of six or more. To qualify, all registrations must be submitted at the same time. For more information or to take advantage of group pricing, please contact learning@thecma.ca.
Register Now, Learn Anytime
Interested in this session but can’t attend live? No problem. All registered participants receive the full recording, slide deck, and any supporting resources—such as toolkits or frameworks—so you can engage with the material at your convenience, even if you’re unable to join us in real time.
UPCOMING EVENTS & LEARNING OPPORTUNITIES
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APG Effectiveness Accreditation - Info Session
Get evidence-based principles and practical frameworks for objective setting, campaign evaluation, and strategic planning from the Effectiveness Gurus: Les Binet, Peter Field and James Hurman.
AI-Powered SEO and Generative Engine Optimization
This highly practical, interactive session focuses on SEO for AI and GEO (Generative Engine Optimization)—the discipline of shaping the signals AI systems use to understand entities (brands/people/products), evaluate credibility, and choose sources.
From Execution to Enterprise Leadership: THE DIRECTOR SHIFT
Stepping into a Marketing Director role requires more than delivering great campaigns it demands a fundamental shift in how you think, lead, and drive impact.
Creative Brief Writing
This engaging and practical seminar equips marketing professionals with the tools and techniques needed to master the art of creative briefing
AI Team Leadership, Risk and Applied Literacy for Marketing Managers
AI has collapsed the timeline of execution. Where a task once took days, it ships the next morning. Where output was once manageable, teams are producing more than most managers can meaningfully review, govern, or guide.
Marketing Planning Primer
Crafting a successful marketing plan is both an art and a science.Because the planning process is critical to the success of any marketing organization, the marketing plan is the most important document for guiding the team and allocating resources to achieve the business goals of the organization.
Project Management for Marketers
This training provides individuals and teams with a base level of project organization skills, best practices, and program management methods to expertly implement marketing projects and tasks.
B2B Marketing Fundamentals
Business-to-business (B2B) marketing brings unique challenges: longer decision cycles, multiple stakeholders, higher expectations for demonstrating value, and a greater need for alignment between marketing and sales.
AI and Social Media
Experience the future of social media marketing in this immersive training, where we unravel the dynamic fusion of Social Media and AI, set to redefine the landscape of brand engagement for 2026/27 and beyond.
The Marketing Department of One: Strategy, Execution & AI for Solo Marketers
This program is designed for solo marketers and very small marketing teams (1–3 people) responsible for planning, executing, and delivering results without the structure of a larger department.
The Strategic Storyteller: Turning Information into Transformative Insight with AI
This session explores how marketers can move beyond reporting toward decision-ready intelligence by combining AI literacy with strong human judgment and narrative skill.
AI Driven Storytelling
In today's rapidly evolving marketing landscape, integrating traditional storytelling frameworks with advanced AI tools is essential for crafting compelling narratives that resonate with audiences.
Beyond the Campaign: Flexing Your Brand’s Long-Term Muscle
In an era of rapid digital shifts and short-term performance pressure, the ability to build and maintain a "brand muscle" is critical for gaining competitive advantage.
Copywriting for Marketers
Advance your copywriting skills and learn how to craft compelling content.
Inbox Intelligence: Managing Email with Copilot and Copilot Cowork
Email is where work happens, but it is also where work can get stuck. As inboxes become more crowded, professionals spend more time sorting messages, searching for information, and deciding what needs attention next.
Digital Marketing Strategy Fall 2026
The Digital Marketing Strategy course is a 10-week long program, designed for marketing professionals, managers, directors and leaders, as well as small business owners and entrepreneurs.
Beyond the Primer
Gain the practical skills and tools to confidently build a strategic marketing plan that drives business results. This session builds on the Marketing Planning Primer and provides a deeper dive into using a strategic planning template to structure and guide your marketing approach.
Winning Value in Canadian Retail: Discount & Private Label
Canadian CPG has moved from inflation shock to an era of selective, value-filtered, trust-sensitive growth.
Au-delà du Québec : aligner le marketing et les ventes pour soutenir l’expansion de marché
Alors que l’incertitude commerciale, les tarifs et les changements économiques poussent les organisations canadiennes à repenser leur croissance, plusieurs entreprises québécoises regardent au-delà de leur marché local et réévaluent leur dépendance envers les États-Unis.
Sustainability, AI, and the Balance Between Doing Good and Telling the Truth
Learn how to craft real, impactful Sustainability stories for your brand while dodging greenwashing and inspiring action.
Interesting in collaborating on a training with us?
Are you a specialized marketing expert interested in sharing your experience and breadth of knowledge? Submit a proposal to us for consideration!
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