Live Seminar Trainings
Developed by marketers for marketers
Join us to learn from marketing experts. These proven trainers are leaders in their field and on the latest in marketing. Our online trainings includes timely industry case studies and examples, combined with industry best practices, and features a number of engagement opportunities designed to illustrate concepts and provide practical ways to engage and apply your new knowledge.
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UPCOMING EVENTS & LEARNING OPPORTUNITIES
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AI Agents: A Marketer's Introduction to Intelligent Agents
This introductory course offers a foundational understanding of AI agents and their potential impact on marketing, focusing on core concepts and practical examples.
Strategic AI Adoption for Small Marketing Teams - A Workflow-First Approach Series
Generative AI has become impossible to ignore in marketing, but most of the conversation around it is designed for enterprise teams with dedicated budgets, data infrastructure, and innovation departments. F
Building SMARTer Objectives in an AI Influenced Marketing Environment
Marketing leaders are under increasing pressure to demonstrate clear, measurable impact. At the same time, the environment in which those results are delivered has become significantly more complex.
Unleashing Your Creativity with Proven Brainstorming Techniques
Prepare to wield your newfound knowledge and creativity to craft new ideas that captivates audiences, sparks imaginations, and drives results. Unlock the power of brainstorming in ways that redefine what’s possible in marketing innovation and strategy.
From Execution to Enterprise Leadership: THE DIRECTOR SHIFT
Stepping into a Marketing Director role requires more than delivering great campaigns it demands a fundamental shift in how you think, lead, and drive impact.
Building Your AI Playbook: From Experimentation to Repeatable Marketing Workflows
This session is a continuation of Strategic AI Adoption for Small Marketing Teams, building on foundational concepts to help teams move from initial experimentation to more structured use of AI.
Strategic Marketing Development & Growth Alignment
In today’s complex marketing environment, organizations are expected to balance long-term brand development with measurable business growth.
Senior Marketing Leadership Essentials: What Directors & VPs Need to Succeed
Strengthen the leadership, strategic, and operational skills required to excel as a senior marketing leader. Learn how to design high-performing teams, manage agencies and budgets with confidence, build cross-functional alignment, and operate as an enterprise-level leader who drives commercial impact across the organization.
Strategic Marketing Analytics & Decision-Making
Modern marketing teams have access to vast amounts of data, yet many struggle to translate analytics into meaningful strategic decisions.
Copywriting for Marketers
Advance your copywriting skills and learn how to craft compelling content.
Sustainability, AI, and the Balance Between Doing Good and Telling the Truth
Learn how to craft real, impactful Sustainability stories for your brand while dodging greenwashing and inspiring action.
Digital Marketing Strategy Summer 2026
The Digital Marketing Strategy course is an 11-week long program, designed for marketing professionals, managers, directors and leaders, as well as small business owners and entrepreneurs.
Digital Analytics Summer 2026
Digital Analytics is an 11-week online course designed to help marketers become more data-savvy, not data scientists.
The Hidden Drivers of Consumer Choice: Applying Behavioural Science to Modern Marketing
Marketing strategies are often built on an assumption that consumers make rational, considered decisions. In reality, decades of behavioural research show that most choices are shaped by cognitive shortcuts, emotional responses, and subtle contextual influences.
AI-Powered SEO and Generative Engine Optimization
This highly practical, interactive session focuses on SEO for AI and GEO (Generative Engine Optimization)—the discipline of shaping the signals AI systems use to understand entities (brands/people/products), evaluate credibility, and choose sources.
Customize your training
The CMA will design, develop, and deliver classes and program for the unique training needs of your business. Learn more.
Group rates: CMA offers special rates for groups of 6 or more. Please reach out to learning@thecma.ca to take advantage of group rates. Note: for group rates to apply, all registrations must be completed at the same time.
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