About CMA

The CMA is the voice of the marketing profession in Canada. Created in 1967, we serve more than 400 corporate, not-for-profit, public and post-secondary members, including Canada’s most prestigious brands. Our community also includes creative, media, and PR agencies, research firms, management consulting firms, technology companies and other suppliers to the marketing community.

We support activities related to thought-leadership, professional development, consumer protection, and commercial success. We act as the primary advocate for marketing with governments, regulators and other stakeholders.

Our Chartered Marketer (CM) designation ensures that marketing professionals are highly qualified and up to date with best practices. We champion self-regulatory standards, including the Canadian Marketing Code of Ethics and Standards.

Strengthening the impact of marketing on business success

The Canadian Marketing Association (CMA) is a community-based organization committed to influencing change, enhancing skillsets, facilitating relationship building, and promoting best practices to protect consumer rights and govern how marketing professionals communicate their message.



Resources, professional development and thought leadership keep you and your teams informed and up to date.

"I’m very open to any learning opportunities my employees want to undertake, but having a full slate of options available to them through the CMA makes it easier. And it’s a one-stop-shop for me as well. That’s a real value-add." - Mike Leon, Managing Director, Brand Heroes



Advocating for legislation and regulations to protect consumer rights and influence best practices in the marketing profession in Canada.

"The CMA helps enhance our reputation and make sure that Canadian marketers are seen and heard. You see a lot of Canadian marketers go on to secure very top jobs in U.S. or global organizations, and I do believe the CMA and its members help foster that." - Susan Irving, CMO, Kruger Products LP



Grow your professional network and develop new approaches and perspectives by communicating with marketers across the country.

"[The CMA lets me] connect with other marketing and agency leaders across Canada and talk about the issues, challenges and opportunities we have to elevate our brands and engage with consumers in new and different ways." - Christine Smith, Marketing Director, Hyundai

Major Sponsors

  • BMO-800x450
  • CIBC-800x450
  • Microsoft-2023