Become a Chartered Marketer
Join marketing professionals across Canada who are setting the standard in marketing excellence. The Chartered Marketer (CM) designation, established by the CMA, is your invitation to the CM community!
*This discount may not be used in conjunction with other offers or CMA member or CM discounts. The highest discount qualifies. Eligible for new participants only. Summit course is excluded. Discount code will be provided upon CM approval via email. Use the code provided at checkout.
Why Choose the CM Designation?
Recognition
Chartered Marketer is the only marketing designation in Canada and is a clear signal to employers and the business community of your expertise and commitment to the profession.
Comprehensive Knowledge
With the CM designation, you demonstrate that you possess the essential knowledge and skills demanded by top employers for success in both marketing and business.
Continuous Development
Achieving and maintaining your CM status reflects your dedication to staying current and evolving with the ever-changing marketing landscape.
Flexible Learning for the Modern Marketer
All courses in the Chartered Marketer (CM) curriculum are delivered on-demand, allowing you to learn at your own pace and on your own schedule. Each course is also available as a standalone micro-credential, allowing you to complete individual courses based on your interests or career goals.
Build your CM journey your way, whether you’re working toward the full designation or taking select courses to sharpen specific skills, the program adapts to your unique needs and marketing career goals.
Your Path to Becoming a Chartered Marketer
Your journey to earning the Chartered Marketer (CM) designation is designed to align with your professional background, education, and career goals. Whether you're building foundational skills or expanding your expertise, there's a path that fits your timeline and needs.
The comprehensive full CM path sets you up with the foundations of marketing and guides you along our core CM courses that deepen your strategic knowledge. From there, you’ll choose a specialized marketing focus and tie it altogether with the Summit.
Recognizing the diverse backgrounds of today’s marketing professionals, the CMA also offers accelerated pathways. These options take into account your academic background and work experience, providing a more efficient route to earning your CM designation.
To learn more about the requirements for the Executive Advanced Standing pathway, more details can be found here.
Explore the core and elective courses that make up the CM designation. Your required courses will vary depending on your chosen pathway. To see the full list, visit the CM Courses Page.
“The Chartered Marketer program was an exceptional and transformative learning journey for me. It not only deepened my understanding of marketing principles but also enhanced my ability to apply strategic thinking to real-world challenges. The program’s expert-led modules, practical assignments, and industry-relevant content provided valuable insights that I could immediately implement in my work. The emphasis on current trends and best practices equipped me to lead impactful integrated marketing campaigns with confidence. I highly recommend this program to anyone seeking to elevate their marketing expertise and advance their career in this dynamic field.”
Peter Tah, Senior Communications and Planning Advisor, Government of the Northwest Territories
“The CM program was a great experience. It not only deepened my understanding of strategic marketing principles but also equipped me with the tools to tackle complex challenges with more confidence. I found that the program’s practical approach and focus on current industry trends have enhanced my ability to deliver impactful results and stay ahead in the ever-evolving marketing landscape. When I look back on my journey through the CM program, I can confidently summarize it as a memorable and impactful one. It’s also one that is not over. My goal going into the program was to learn from my peers, industry professionals and sharpen my skills. Not only have I completed the program checking off those goals, but it’s also helped me set new ones that I look forward to achieving in the near future. A key takeaway from the CM Program that I've embedded into my thinking as a marketer is that the best measure of effectiveness is not just short-term gains, but rather, sustainable, long-term improvement. The CM program has really helped me hone the skill of strategic thinking – not only thinking about campaign results but real business results, ones that will have a long-lasting impact.”
Raveena Parsons, Senior Marketing Manager, Dexterra Group
“My experience as I completed the Chartered Marketer Summit course was both thought-provoking and invigorating. Being able to actively grow my marketing and business skills through weekly assignments and presentations has allowed me to apply them in my existing career and continue to shape my path in the marketing industry. I am incredibly thankful for my group and instructors. This program also helped me find my mentor who has been instrumental in my growth. I recommend it to anyone looking to level-up as a marketing leader.”
Aleksandra Lee, Senior Manager, Corporate Marketing, VetStrategy
“The CM program was an exciting opportunity to enhance my skills, adopt new perspectives and learn from leaders alongside peers from different industries.”
Amy Snow, Chartered Marketer
"Super easy to learn and consume information. I apply a lot of what I learn in the modules directly into my current role. I also don't wait until the course is done. I'll take something I learned from a module and apply it the day of or the following day."
David Bachewich, Marketing Manager, Keener Jerseys
Ready to Take the Next Step in Your Marketing Career?
Join the ranks of the best in Canadian marketing. With the CM designation, you're not just enhancing your career; you're shaping the future of marketing.
