Canadian Marketing Association

Sep 13

Applied Marketing Core 1 Fall 2021

This initial core component of the program provides a view into understanding the customer, strategic thinking and brand strategy.
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Call for Entries!

The Annual CMA Awards, celebrating 54 years of excellence in marketing, is now open for campaign entries!
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Strengthening the impact of marketing on business success

The CMA is a community-based association. We provide opportunities for our members to build relationships, develop professionally, and influence the regulatory climate, to help marketing bolster business success.

Standards of Excellence

Transform your marketing career and build confidence by staying up to date, accredited and informed.

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Community Building

Expand your network across the country, strengthen your connections and raise your profile.

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Influence

Shape positions advocated by the CMA – the voice of the marketing profession – on legislative and regulatory matters.

UPCOMING EVENTS & LEARNING OPPORTUNITIES

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1:00PM - 2:00PM ET CMA Café Presented by Mastercard

Balancing Work & Parenthood During the Pandemic

Join Laura Main, Managing Director, Canada at Quantcast, for a casual conversation on balancing work and parenthood during the pandemic.

1:00PM - 2:00PM ET Facebook Exclusive Experience

The Evolving Ads Ecosystem: Personalized Advertising in a Privacy-First World

Join Facebook and leading marketers to explore how businesses can innovate their data practices to balance expectations around privacy and relevancy.

1:00PM - 2:00PM ET CMA Café Presented by Mastercard

Post-COVID marketing: Lessons from the NFP/public sector

Hear from Brad Parry – VP, Marketing & Communications, Calgary Economic Development as he hosts an open conversation highlighting ways to reimagine and rethink “marketing” in order to navigate in this new marketing landscape.

10:00AM - 12:30PM ET Seminars

Profit Planning: How To Anticipate Top Line Growth

Learn the basics of profit planning along with some cost volume profit techniques including breakeven analysis and target profits

10:00AM - 12:30PM ET Seminars

Marketing Planning Primer

Learn how to prepare for the marketing planning process

1:00PM - 3:15PM ET Event Series

CMAinsights II

Following up on CMAinsights earlier in the year, this event will address the progression from the new normal to the next normal in the world of data and insights.