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Join Canada’s Largest Marketing Community
Membership with The Canadian Marketing Association (CMA) offers you the support and resources you and your organization need to succeed.
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New Course: Mastering Leadership Skills
Learn how to master power skills such as communication, negotiation and change management for career success.
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Become a Chartered Marketer for Free (Save $10,000) - Limited Time Only
70% of fully-funded spots are already filled. Apply now for your free CM designation if you are in an eligible sector.
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UPCOMING EVENTS & LEARNING OPPORTUNITIES
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AI-Powered Programmatic Advertising: Build Smarter Campaigns
AI is fundamentally reshaping how digital marketing campaigns are designed from pinpointing the right audiences to allocating budgets and optimizing performance in real-time. In this dynamic session, you'll step into the role of a strategic decision-maker, dissecting real-world programmatic campaigns (both wins and misfires) to uncover actionable insights and best practices.
CMA Café: From Hidden to Headline: Positioning Your Executive Team as Industry Thought Leaders
Welcoming members Director level and up, to join up to 15 Marketing Leaders in this executive round table discussion.
Chartered Marketer Live Info Session - July
Discover the new On-Demand format for all CM courses plus learn about the Accelerated Pathways to the Chartered Marketer Designation. Discover how you can join marketing professionals across Canada who are setting the standard in marketing excellence. This is your opportunity to have all your questions answered and gain valuable insights into advancing your career in marketing.
Getting Digital Right: How Cutting-Edge Martech Builds Authentic Consumer Trust
On July 17, join SAS and Canadian Tire Financial Services for an exclusive webinar exploring how to build lasting consumer trust through humanized, data-driven customer experiences—powered by marketing technology.
CMA x SMCC Summer Social 2025
Join us for The Summer Social Event, presented by CMA and SMCC hosted in Toronto. We know marketers love to network, so we are bringing you a chance to connect with industry professionals during this exciting event of the summer.
CMA Presents: The 2025 Marketing EDI Study
Join us for the launch of CMA’s 5th annual EDI report, highlighting key findings and ongoing efforts to advance equity, diversity, and inclusion in the Canadian marketing industry.
CMA Mentorship Mixer
Join us at Hunters Landing for our CMA Mentorship Mixer
CMA Awards
The 2025 CMA Awards are a premier celebration of Canada’s most innovative and impactful marketing. This annual event honours the work that not only elevates brand stories with creativity and insight, but also delivers measurable business success.
Join us on November 7, 2025, at the Westin Harbour Castle in Toronto for a night that showcases the very best in Canadian marketing. From breakthrough campaigns to transformative strategies, the CMA Awards spotlight the people and ideas driving the industry forward.
We’re excited to come together once again with marketing leaders and rising stars from across the country. Share your #CMAgala moments and be part of a night where creativity, strategy, and performance take centre stage.
CMA Awards
You could qualify to earn CREDentials at no cost. CM financial support up to $10,000 available
The CMA is dedicated to building Canada’s next generation of marketing talent through the Digital Marketing Skills Canada (DMSC) initiative – financial support to complete the Chartered Marketer (CM) program.
If you’re a marketing professional currently unemployed or working part-time – and you meet the criteria – you could earn your CM designation without the financial barrier.
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Unleash your inCREDible potential. Become a future-proof marketer
Developed by marketers for marketers, the Chartered Marketer (CM) designation program is designed to cater to your busy life and help propel your marketing career forward.
By achieving the only marketing designation in Canada, you’ll not only enhance your skills but also gain a powerful differentiator in the competitive job market.
LEARN MORECMA NXT
A platform for post-secondary students and graduates with tools, events, networking, resources and guidance to support your career journey.
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Strengthening the impact of marketing on business success
The CMA is the voice of marketing in Canada and our purpose is to champion marketing’s powerful impact. We are the catalyst to help Canada’s marketers thrive today, while building the marketing mindset and environment of tomorrow.
