Canadian Marketing Association

May 03

Applied Marketing Core 1 Spring 2021

This initial core component of the program provides a view into understanding the customer, strategic thinking and brand strategy.
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May 11

Creative Brand Building

Explore what makes great brands great and the core principles for building a stronger brand. Learn why it’s important to know who you are, what you stand for and why.
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Diversity and Inclusion in Canada’s Marketing Sector

New CMA report reveals Canadian marketers value diversity but observations and experiences vary widely
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Strengthening the impact of marketing on business success

The CMA is a community-based association. We provide opportunities for our members to build relationships, develop professionally, and influence the regulatory climate, to help marketing bolster business success.

Standards of Excellence

Transform your marketing career and build confidence by staying up to date, accredited and informed.

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Community Building

Expand your network across the country, strengthen your connections and raise your profile.

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Influence

Shape positions advocated by the CMA – the voice of the marketing profession – on legislative and regulatory matters.

UPCOMING EVENTS & LEARNING OPPORTUNITIES

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10:00AM - 12:30PM ET Seminars

The Art of Copywriting

Learn how to motivate, persuade and sell

1:00PM - 2:00PM ET Partnered Webinar

The Cargo Agency presents What Moves and Inspires SMBs in Today's World

Join us for an exclusive experience with The Cargo Agency. More details to be announced soon!

4:00PM - 5:00PM ET Mixers

Spring Virtual Happy Hour Presented by Canadian Tire

Reconnect and network with the marketing community

9:00AM - 5:00PM ET Chartered Marketer Program

Brand Elective Spring 2021

One in a series of specialized elective courses that takes a deep dive into various marketing topics.

9:00AM - 5:00PM ET Chartered Marketer Program

Applied Marketing Core 1 Spring 2021

This initial core component of the program provides a view into understanding the customer, strategic thinking and brand strategy.

9:00AM - 5:00PM ET Chartered Marketer Program

Applied Marketing Core 3 Spring 2021

This third core component of the program is focused on communications planning, building integrated campaigns, marketing technologies and emerging trends.

9:00AM - 5:00PM ET Chartered Marketer Program

Applied Marketing Core 2 Spring 2021

This second core component of the program includes financial management for marketers, measurement & analytics approaches and effective campaign development.