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May 03
Applied Marketing Core 1 Spring 2021
This initial core component of the program provides a view into understanding the customer, strategic thinking and brand strategy.
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May 11
Creative Brand Building
Explore what makes great brands great and the core principles for building a stronger brand. Learn why it’s important to know who you are, what you stand for and why.
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Diversity and Inclusion in Canada’s Marketing Sector
New CMA report reveals Canadian marketers value diversity but observations and experiences vary widely
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Strengthening the impact of marketing on business success
The CMA is a community-based association. We provide opportunities for our members to build relationships, develop professionally, and influence the regulatory climate, to help marketing bolster business success.

Standards of Excellence
Transform your marketing career and build confidence by staying up to date, accredited and informed.

Community Building
Expand your network across the country, strengthen your connections and raise your profile.

Influence
Shape positions advocated by the CMA – the voice of the marketing profession – on legislative and regulatory matters.
UPCOMING EVENTS & LEARNING OPPORTUNITIES
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Perspectives on the Role of Marketing
CMA's President and CEO, John Wiltshire, will have a conversation with Kevin Edwards, Chief Executive Officer, SkipTheDishes.
The Art of Copywriting
Learn how to motivate, persuade and sell
The Cargo Agency presents What Moves and Inspires SMBs in Today's World
Join us for an exclusive experience with The Cargo Agency. More details to be announced soon!
Spring Virtual Happy Hour Presented by Canadian Tire
Reconnect and network with the marketing community
Applied Marketing Core 1 Spring 2021
This initial core component of the program provides a view into understanding the customer, strategic thinking and brand strategy.
Brand Elective Spring 2021
One in a series of specialized elective courses that takes a deep dive into various marketing topics.
Applied Marketing Core 3 Spring 2021
This third core component of the program is focused on communications planning, building integrated campaigns, marketing technologies and emerging trends.
LATEST PERSPECTIVES
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Become a Chartered Marketer
Invest in your marketing career with an applied, current, and technology-driven curriculum that leads to obtaining the CM Designation.
APPLY NOWMarketing Connected LIVE
An interactive webinar series featuring Canada's marketing leaders, futurists and forecasters hosted by our President and CEO, John Wiltshire.
TUNE IN