Canadian Marketing Association

Sep 13

Applied Marketing Core 1 Fall 2021

This initial core component of the Chartered Marketer program provides a view into understanding the customer, strategic thinking and brand strategy.
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Aug 10

Profit Planning: How To Anticipate Top Line Growth

Learn the basics of profit planning along with some cost volume profit techniques including breakeven analysis and target profits
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Strengthening the impact of marketing on business success

The CMA is a community-based association. We provide opportunities for our members to build relationships, develop professionally, and influence the regulatory climate, to help marketing bolster business success.

Standards of Excellence

Transform your marketing career and build confidence by staying up to date, accredited and informed.

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Community Building

Expand your network across the country, strengthen your connections and raise your profile.

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Influence

Shape positions advocated by the CMA – the voice of the marketing profession – on legislative and regulatory matters.

UPCOMING EVENTS & LEARNING OPPORTUNITIES

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10:00AM - 12:30PM ET Seminars

Profit Planning: How To Anticipate Top Line Growth

Learn the basics of profit planning along with some cost volume profit techniques including breakeven analysis and target profits

1:00PM - 2:00PM ET Partnered Webinar

Marketing in Motion: Insights and Tips from 8,200 Marketers Succeeding from Anywhere

Learn how marketing is evolving. You’ll walk away with new ideas on how to evolve your marketing messages and campaigns, transform to adapt to the digital-first world, collaborate across all departments and use data to achieve a unified view of your customer.

10:00AM - 12:30PM ET Seminars

Marketing Planning Primer

Learn how to prepare for the marketing planning process

1:00PM - 3:15PM ET Event Series

CMAinsights II

Following up on CMAinsights earlier in the year, this event will address the progression from the new normal to the next normal in the world of data and insights.

1:00PM - 2:00PM ET Partnered Webinar

Protecting Your Data. At Work and at Home

Data encompasses everything in our lives now. The digital age has given so many wonderful things, yet the security of data in any form is critical. During this session, the team at Cover-All will leave the technology buzzwords behind, so that you can better understand the importance of protecting data.