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Customer satisfaction and business growth
From retail to healthcare, discover how to leverage AI.
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Apply for a fully funded CM scholarship with Digital Marketing Skills Canada (DMSC)
If you are either unemployed or working 20 hours or less a week, you may be eligible to complete the Chartered Marketer (CM) program and earn your professional marketing designation.
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DEI in the Canadian Marketing Sector: Polarization, Ageism and Mounting Frustration
Our 2024 report explores how marketers are impacted by polarization, ageism and intersectionality, and details frustrations around DEI efforts and progress.
RESEARCH FINDINGS -
The Media Evolution, presented by Google
Explore how media is becoming more important in marketing and hear from leaders who make decisions about innovative media, research and AdTech. Join us on September 24.
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Nov 22
2024 CMA Awards
Join us to celebrate the best in Canadian marketing. Tickets are now available for this year's CMA Gala.
GET YOUR TICKETS
Strengthening the impact of marketing on business success
The CMA is the voice of marketing in Canada and our purpose is to champion marketing’s powerful impact. We are the catalyst to help Canada’s marketers thrive today, while building the marketing mindset and environment of tomorrow.
UPCOMING EVENTS & LEARNING OPPORTUNITIES
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(Virtual) CMA Café: Leveraging Identity to Unlock Customer Insights
Join Michael Annett to discuss how to build the 360 view of the customer using customer identity
Digital Analytics Fall 2024
From generating hypotheses to developing insights, learn how to use data to improve your campaigns
Digital Marketing Strategy Fall 2024
Experience the essential elements of building a digital marketing strategy plan in the FALL of 2024
The Media Evolution 2024, presented by Google - In-Person
We’re bringing together agencies, media suppliers, research experts, measurement specialists and content professionals to talk about the latest tools and measurements in media innovation.
The Media Evolution 2024, presented by Google - Virtual
We’re bringing together agencies, media suppliers, research experts, measurement specialists and content professionals to talk about the latest tools and measurements in media innovation.
CMA Café: Does Investing in Employer Brand Drive Innovation and Performance?
Join David Brown, President of Mindshape to discuss the role of employer brand in fostering employee engagement and driving organizational performance.
Digital Marketing Skills Canada: Accelerate Growth with Certified Marketers
Connect with top marketing talent through Digital Marketing Skills Canada (DMSC). This webinar reveals how DMSC graduates can bring innovation, diversity, and growth to your team. Don't miss out on the opportunity to tap into this skilled talent pool
LATEST PERSPECTIVES
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Become a Chartered Marketer
Invest in your marketing career with an applied, current, and technology-driven curriculum that leads to obtaining the CM Designation.
LEARN MORECMA Connect
We're pleased to bring you our new podcast, the voice of the Canadian marketing community.
