Working Group on Cannabis Marketing


CMA Working Group on Cannabis Marketing:

  • Provides information on regulations and best practices for marketing cannabis in Canada.
  • Proposes and contributes to materials to inform marketers about the regulations and best practices.
  • Collaborates with Health Canada to seek clarification on regulatory matters, and to pursue common objectives within the legislative framework, such as achieving more clarity on promotional activities while ensuring that children and youth are protected.

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Co-Chair

Chris Bolivar

Vice President, Brand and Marketing, Fire & Flower Inc.

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Co-Chair

Rick Moscone

Partner, Fogler, Rubinoff LLP

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Member

Derek Blais

SVP Creative Director, BBDO Canada

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Member

Linda Burlison

Director of Marketing, Medical Cannabis, Shoppers Drug Mart

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Member

Jennifer McKenzie

Partner, Jennifer McKenzie Law

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Member

Greg Gerber

Client Partner, Twitter Canada

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Member

Bob Leroux

Vice President / General Manager, National Sales, Pattison Onestop

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Member

Margaret McKellar

Group Lead, Vice President Brand Strategy and Innovation, Kantar Insights Canada

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Member

Jim Davis

Sr. Dir. National Partnerships, MiQ

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