Unleash your creative prowess and cultivate robust client/agency relationships through Creative Elements of Marketing. This course empowers you to harness your creative potential while mastering the art of nurturing client collaborations.
Embark on a journey through the creative campaign lifecycle, gaining invaluable insights into the process of crafting, presenting, and actualizing innovative campaigns. From ideation to execution, discover the strategies that drive successful creative endeavors and captivate target audiences.
Navigate the intricate terrain of client engagement, mastering the delicate balance between creativity and strategic alignment. By immersing yourself in this course, you'll not only refine your creative skills but also equip yourself with the essential tools to foster enduring client partnerships.
Whether you're an emerging creative professional or a seasoned marketer seeking to elevate your approach, this course offers a dynamic platform for honing your craft and making an indelible impact in the ever-evolving world of marketing.
The Creative Elements of Marketing course has been refreshed with updated brand examples, the integration of emerging AI tools, and enhanced content to reflect today’s creative landscape. This course outline follows a sequential structure aligned with the key stages of creative development for any advertising campaign or marketing asset.
Apply for CM Register for Micro-credential course
If you have already been approved into the CM program, you can proceed to register for this course found in your MyCMA dashboard under Program Status.
Apply for your CM Designation
This course can be applied towards your CM Designation. Upon completing your CM pathway course requirements, apply for your CM designation by submitting an application.
By the end of this course, you should be able to:
- Understand the requirements for creative briefs in different verticals while harnessing storytelling for effective marketing campaigns.
- Analyze creative elements in marketing campaigns.
- Recognize key campaign components, understand the roles of different creative teams, and create narratives aligning imagery and messages across various media.
- Grasp the importance of user testing, evaluating media efficacy for target audiences, and adapt approaches to refine marketing strategies.
- Introduction to Creative Elements of Marketing
- Understand the main steps in the creative process and how creativity applies across all areas of marketing Identify your dominant thinking style and begin developing the complementary skills to enhance creative collaboration in marketing The Brief
- Understand the role of the brief in the creative development process and its importance to driving success Appreciate the needs of each step in the process of creating a brief. Select the right format for your creative briefWrite a strong creative brief to inspire effective creative
- Research and Testing
- IApply consumer & market research methods to inform creative decision making Explain the importance of user testing in assessing campaign efficacy Evaluate predicted media efficacy for target audiences by applying user test results Leverage AI effectively in the research and testing process
- The Big Idea
- Identify the key elements of creative concepts Incorporate compelling storytelling elements into creative development Leverage storyboards and AI support in creative ideation
- The Creative Pitch
- Describe strategies to deliver a successful creative pitch Prepare constructive feedback in preparation for delivering a creative pitch The Execution
- Assess the feasibility of campaign tactics Combine a media mix that effectively supports a campaign message for a defined target audience Dissect the components of an effective creative execution The Analysis & Optimization
- Identify key performance indicators and success measures for a creative campaign Optimize your creative throughout the campaign period to drive maximum impact Facilitate a campaign debrief to measure and analyze successes and failures
- The Team & Processes
- Explain how different team members contribute to campaign creative Assess the value of project management to your campaign execution Design an internal campaign communication and advocacy plan Summative Quiz
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Members Pricing |
$850 |
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CM Non-member Pricing |
$1,356 |
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Non-Members Pricing |
$1,695 |
** All prices are in Canadian dollars and exclude tax.
Payment plan available to help you get started. Contact charteredmarketer@thecma.ca for more details.
Course Format:
CMA’s Creative Elements of Marketing course consists of nine modules, each followed by a quiz, with a final summative quiz at the end of the course. On average, this course will take 40 hours to complete,
and learners have four months from the date of enrollment to complete all course requirements. This on-demand course, available on our online learning platform, offers the flexibility to learn at your own pace.
Course Weighting:
- Module Quizzes –80%
- Summative Quiz – 20%
Pass Requirements:
Learners must receive an overall grade of 70% to pass the course.
We will provide a refund less an administration fee of $25 for cancellation requests received within 7 days of purchase for any on-demand course which has not been accessed and/or opened. Any on-demand courses which have been accessed and/or opened are no longer eligible for refunds. To cancel, a learner will select ‘credit request’ in MyBillings and select ‘refund’, refunds will be issued to the source of payment and may take up to 4 weeks to be completed
To review the CMA academic policy, click here.
