Marketing Mastery Starts Here

Your One-Stop Destination for Professional Development in Marketing

Looking to elevate your marketing skills? You're in the right place. The Canadian Marketing Association (CMA) is your premier destination for marketing upskilling at every career stage. From aspiring marketers to seasoned executives, we offer a comprehensive range of professional development programs designed to enhance your expertise, advance your career, and keep you at the forefront of the rapidly evolving marketing landscape. Discover how CMA can power your professional growth and help you stay ahead in the dynamic and exciting world of marketing.



Flexible Learning Options

At the CMA, we understand that every marketer's journey is unique. That's why we offer a variety of learning formats to fit your lifestyle and learning preferences.

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In-Person and Online Live Trainings

Dive deep into specific marketing topics with our half-day expert-led sessions, including industry best practices, timely case studies and examples.

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Online Semester-Based Certificate Courses

Engage in comprehensive learning experiences over a structured timeframe and get a certificate of completion to showcase your new skills.

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On-Demand Certificate Courses

Study at your own pace with our flexible, self-guided programs that also result in a certificate upon completion.

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Customized Training

Prefer to learn as a team or need something more tailored? CMA offers custom-designed programs to meet your unique business needs.

  • Flexible Locations: At our sites, virtually, your office, or off-site.
  • Tailored Content: Designed for your specific training requirements and hot topics.
  • Uninterrupted Learning: Focused sessions for maximum impact for your entire marketing team. 

Submit a Request Today

Become a Chartered Marketer

Join marketing professionals across Canada who are setting the standard in marketing excellence. The Chartered Marketer (CM) designation, established by the CMA, is your invitation to the CM community! 


Based on your education and expertise as a marketing professional, the journey to achieve your CM designation depends on your needs and timeline. 

Find Out More

 

Complete the CM Program for free through Digital Marketing Skills Canada (DMSC)

The CMA is dedicated to helping future-proof marketers and building Canada’s next generation of marketing talent, and as a result is proud to launch the Digital Marketing Skills Canada (DMSC) program – in partnership with Jelly Academy and Growclass, two member organizations and leaders in the digital marketing upskilling ecosystem

The DMSC initiative is funded by Upskill Canada, powered by Palette Skills, and offers an opportunity for marketers who are either unemployed or working part-time to enhance their skills by participating in the Chartered Marketer (CM) program at no cost.

Apply for CM Scholarship

(limited spots available)

If you're looking to hire marketing talent, you can receive up to a $5,000 wage reimbursement for hiring one of our DMSC graduates. Learn more


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Aspiring Marketers: Kickstart Your Marketing Career with CMA NXT

Are you a student, recent graduate, or looking to break into the exciting world of marketing? CMA NXT is your launchpad to success. Our innovative video platform and community are designed to bridge the gap between education and your first marketing job.




With CMA NXT You’ll:


• Get notified on new exclusive content from industry leaders
• Receive invitations to free events to connect with marketing professionals
• Develop the skills employers are looking for

Unlock FREE Access Now


Discover Why Marketing Professionals Nationwide Trust CMA for Their Professional Growth 

"Super easy to learn and consume information. I apply a lot of what I learn in the modules directly into my current role. I also don't wait until the course is done. I'll take something I learned from a module and apply it the day of or the following day.""

“The CM program was an exciting opportunity to enhance my skills, adopt new perspectives and learn from leaders alongside peers from different industries.”

“The Chartered Marketer program was an exceptional and transformative learning journey for me. It not only deepened my understanding of marketing principles but also enhanced my ability to apply strategic thinking to real-world challenges. The program’s expert-led modules, practical assignments, and industry-relevant content provided valuable insights that I could immediately implement in my work. The emphasis on current trends and best practices equipped me to lead impactful integrated marketing campaigns with confidence. I highly recommend this program to anyone seeking to elevate their marketing expertise and advance their career in this dynamic field.”

“The CM program was a great experience. It not only deepened my understanding of strategic marketing principles but also equipped me with the tools to tackle complex challenges with more confidence. I found that the program’s practical approach and focus on current industry trends have enhanced my ability to deliver impactful results and stay ahead in the ever-evolving marketing landscape.

When I look back on my journey through the CM program, I can confidently summarize it as a memorable and impactful one. It’s also one that is not over. My goal going into the program was to learn from my peers, industry professionals and sharpen my skills. Not only have I completed the program checking off those goals, but it’s also helped me set new ones that I look forward to achieving in the near future.

A key takeaway from the CM Program that I've embedded into my thinking as a marketer is that the best measure of effectiveness is not just short-term gains, but rather, sustainable, long-term improvement. The CM program has really helped me hone the skill of strategic thinking – not only thinking about campaign results but real business results, ones that will have a long-lasting impact.”

“My experience as I completed the Chartered Marketer Summit course was both thought-provoking and invigorating. Being able to actively grow my marketing and business skills through weekly assignments and presentations has allowed me to apply them in my existing career and continue to shape my path in the marketing industry. I am incredibly thankful for my group and instructors. This program also helped me find my mentor who has been instrumental in my growth. I recommend it to anyone looking to level-up as a marketing leader. ”

“Great session and refresher on brand identity and building blocks. Nice to see and validate against my current work in branding. Wished it was longer, maybe half-day to dive deeper into some of the elements. I liked the case studies that showed tangible results on brand value to the bottom line and revenue, which is hard to communicate.”

“I had a great experience, i enjoyed how the course was structured. We were given a situation and had to research s lot to get to the answer which helped me learn so much ”

“I would highly recommend working with the CMA on a group training workshop. Our facilitator was great at working with us to customize the training for our specific needs. Participants noted that they found the workshop interesting and informative, and the presentation style and use of activities throughout the day made it really engaging for our participants.”

“The Chartered Marketer program has profoundly shaped my future career, positioning me as a more knowledgeable and credible marketing professional. The skills and insights I've gained have prepared me to take on more strategic roles within organizations, and the CMA’s recognition has opened doors to greater opportunities. I now have increased confidence in my ability to lead high-impact marketing initiatives and contribute to the success of any organization I join. I truly believe that this program has made me a better marketer, and these new learnings will be reflected in my work as I take on progressively higher roles within the Canadian marketing landscape.”

“The CM program has had a huge impact on my career goals. I now feel equipped with the skills and confidence to take on more strategic roles and eventually aim for executive positions. I’m also grateful that, as someone new to Canada, the program has opened up new opportunities and helped me build a professional network that will continue to support my growth for years to come”

CMA is your partner for all your professional development needs! 

Whether you're taking your first steps in marketing or aiming for the C-suite, CMA has the resources, community, and expertise to fuel your journey. Start exploring our professional development offerings today and take control of your marketing career.

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