Brand Council


The CMA Brand Council provides thought leadership on key trends and hot topics related to brand strategy for Canadian marketers and agency professionals.

Council Members

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Chair

Bruce Symbalisty

Strategic Director & Partner, Reality Engine Inc.

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Chair

Christine Smith

Director, Marketing, Hyundai Auto Canada Corp.

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Hilary Windrem

Senior Director, Brand Marketing, CIBC - Canadian Imperial Bank of Commerce

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Erin Wilson

VP, Marketing, HomeEquity Bank

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Jessica Rosin

Senior Manager, Brand Strategy, Capital One

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Andrew Butts

GM, Ontario & West, Cossette Communications Inc.

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Antoine Levasseur

Group Director, Branding & Design, lg2

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Justin Haberman

Vice President, Client Services, Elemental

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Kristina Koprivica

VP, Corporate Marketing and Strategy, Kruger Products L.P. / Produits Kruger s.e.c.

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Laura Leonard

Senior Marketing Manager, Wealth Management, Scotiabank

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Mike Leon

Managing Director, Brand Heroes Inc.

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Peter Rodriguez

CMO, Brand Igniter Inc.

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David Brown

President, Mindshape

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Alexandra Ungureanu

Marketing Specialist,

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Emily Rabe

Director, Marketing and Communications, The Bishop Strachan School

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Irem Lutz

Senior Marketing Director, Brand and Digital,

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Elena Herweyer

CEO, Creative Director, Art Fresh Inc.

Recent Articles Authored by Council

Brand value vs. brand equity

This is the third blog in the “Debunking brand myths” series from the CMA's Brand Council.

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How employer branding shapes culture and business growth

The battle for talent is not just a figure of speech. It’s a global issue that is impacting virtually every market sector

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Beyond ownership: Embracing collective influence in brand building

This is the second of five articles in the “Debunking brand myths” series from the CMA's Brand Council. The series explores the importance and influence of marketing and brand myths in today's business world.

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Brand marketing: The essence of marketing

This is the first of five articles in a series entitled “Debunking brand myths,” from the CMA's Brand Council.

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Navigating global brand positioning

In our increasingly interconnected world, businesses no longer operate within the confines of geographical borders.

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Generating and maintaining employee trust

This blog post is part of a blog series developed by members of the CMA Brand Council on the topic of “brand as a value generator.”

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