Brand Council


The CMA Brand Council provides thought leadership on key trends and hot topics related to brand strategy for Canadian marketers and agency professionals.

Council Members

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Co-Chair

Diana Conconi

Senior Vice-President and Partner Kaiser & Partners Inc.

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Co-Chair

Chris Brockbank

Chief Commercial Officer Firma Foreign Exchange Corporation Ltd.

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Member

Dylan Gerard

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Member

Laura Leonard

Account Director, Client Services PHD Canada

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Member

Allison Litzinger

VP Marketing, Brand & Loyalty Hudson's Bay Company

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Member

Laura Pearce

Head of Marketing Twitter Canada

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Member

Lori Rayner

VP Marketing HSBC Canada

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Member

Bruce Symbalisty

Strategic Director Reality Engine Inc.

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Member

Natalie Wan

Sr Brand Manager Corby Spirit and Wine Limited

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Member

Corinne Rusch-Drutz

CEO Kensington Health Foundation

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Member

Laura Baehr

Vice President Marketing thinktv

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Member

Andrew Butts

Head of Client Strategy Neo Media World

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Member

Brian Carey

Director, Customer Marketing Rogers Communications Canada Inc.

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Member

Danielle Donadio

VP, Brand Strategy & Marketing Sinai Health Foundation

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Member

Mary Cochrane

Director of Brand Strategy and Marketing Planning Sobeys Inc.

Articles Authored by Council

Measuring The Brand Relationship: Science, Value and Perception

By Diana Conconi of CMA's Branding & Strategic Planning Council and David Wood Marketers continually wrestle with determining the most effective ways to measure brand value and the influence...

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Encouraging X-functional brand ownership

Many organizations face the challenge of determining which department within a company actually owns the brand. However, this common struggle may be missing the point. Having senior leaders that suppo...

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COVID-19 and a year of lessons learned: Perspectives from agency leaders

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Embracing change: How NFPs evolved their brands during COVID-19

For many industries, the impact of COVID-19 was swift and dramatic. With this upheaval came innovation, accelerated transformation and the urgent need for adaptation. This shift has been particularly...

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The Story Behind CMA’s Agency Search Initiative

Agency search is a hot topic. It is for agencies anyway. But an effective and fair process is also important for clients and the Canadian marketing industry overall. Considering how closely marketing...

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Major Sponsors

  • TD-800x450
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  • CIBC-800x450
  • Canada Post
  • Environics Analytics
  • BMO-800x450

Featured Member

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