Brand Council

The CMA Brand Council provides thought leadership on key trends and hot topics related to brand strategy for Canadian marketers and agency professionals.

 

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Council Members

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Chair

Bruce Symbalisty

Chief Solutions Specialist, Reality Engine Inc.

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Chair

Christine Smith

Director, Marketing, Hyundai Auto Canada Corp.

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Member

Alexandra Ungureanu

Marketing Leader, AlexU.ca

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Member

Antoine Levasseur

Director of Branding & Design, lg2

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Member

David Brown

President, Mindshape

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Member

Elena Herweyer

CEO, Creative Director, Art Fresh Inc.

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Member

Emily Rabe

Director, Marketing and Communications, The Bishop Strachan School

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Member

Justin Haberman

Vice President, Client Services, Elemental

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Member

Mike Leon

Managing Director, Brand Heroes Inc.

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Member

Peter Rodriguez

Professor of Strategic Marketing at Seneca Polytechnic, and CMO & Founder, Brand Igniter Inc.

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Member

Jon Crowley

SVP, Head of Strategy, Fuse Create

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Member

Sasha Zaprudska

Managing Director, LP/AD

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Member

Lauren Turchet

Senior Manager, Brand & Partnerships , The Cadillac Fairview Corporation Limited

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Member

Anabella Mandel

Director, Creative Strategy & Activation, Subway Canada

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Member

Nicole Grant

Senior Vice President, North Strategic, MSL Canada, North Strategic, Notch Video (a division of Publicis Groupe Canada)

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Member

Stephanie Bateman

Director, Integrated Brand Engagement, Ronald McDonald House Charities Canada

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Member

Björn Bruschke

Vice President - Marketing Planning and Integration, Desjardins

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Member

Cameron Stark

Co-founder, Head of Strategy & Growth, Hard Work Club

Recent Articles Authored by Council

Brand isn’t dead – it just got a side-hustle

This is Part 2 of “The Brand of Brands” blog series from the CMA Brand Council.

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Is branding dead?

There seems to be a rise in people claiming branding to be dead. They point to price and convenience driving purchase decisions and performance marketing driving measurable sales.

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Go for great: Making great work in a volume-obsessed world

With media plans demanding more and more assets, creative execution was reframed as a cost associated with implementing a media plan.

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Evaluating warranty processes: A case study

This case study outlines the timeline, challenges and implications of interacting with the customer service department of a footwear brand, concerning a warranty claim

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Creating powerful brands through CX and EX investment

Investing in customer experience (CX) and employee experience (EX) significantly enhances a brand's power by creating a virtuous cycle of satisfaction, loyalty and advocacy

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Brand value vs. brand equity

This is the third blog in the “Debunking brand myths” series from the CMA's Brand Council.

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