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FiltersCM Townhall - Generative AI and Trust: What Canadian Marketers Need to Know Now
Join fellow Chartered Marketers and CM Learners for an interactive conversation designed exclusively for CM community. To register, please enter your provided access code.
Join fellow Chartered Marketers and CM Learners for an interactive conversation designed exclusively for CM community. To register, please enter your provided access code.
Generative AI adoption in marketing is now near universal, as 100% of marketing professionals surveyed by the Nuremberg Institute for Market Decisions use AI in their work, yet consumer trust is moving in the opposite direction. A 2025 KPMG study of 48,000 people across 47 countries found that only 46% are willing to trust AI systems, with trust declining since before ChatGPT despite surging adoption. In Canada, the gap is starker still: AI tools sit at the bottom of industry trust rankings, and only 10% of Canadians trust AI assistants for basic support tasks.
This session examines the central tension facing marketers: consumers and regulators demand transparency about AI use, yet experimental research demonstrates across 13 studies that disclosing AI use systematically reduces trust. Drawing on peer-reviewed research, global surveys from McKinsey, Deloitte, and PwC, and Canadian consumer data, the session will equip attendees with evidence-based frameworks they can apply immediately. With Canada's federal AI regulation still taking shape, Canadian marketers have a narrow window to lead on trust rather than react to it.
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CM Townhall - Generative AI and Trust: What Canadian Marketers Need to Know Now
Join fellow Chartered Marketers and CM Learners for an interactive conversation designed exclusively for CM community. To register, please enter your provided access code.
Join fellow Chartered Marketers and CM Learners for an interactive conversation designed exclusively for CM community. To register, please enter your provided access code.
Generative AI adoption in marketing is now near universal, as 100% of marketing professionals surveyed by the Nuremberg Institute for Market Decisions use AI in their work, yet consumer trust is moving in the opposite direction. A 2025 KPMG study of 48,000 people across 47 countries found that only 46% are willing to trust AI systems, with trust declining since before ChatGPT despite surging adoption. In Canada, the gap is starker still: AI tools sit at the bottom of industry trust rankings, and only 10% of Canadians trust AI assistants for basic support tasks.
This session examines the central tension facing marketers: consumers and regulators demand transparency about AI use, yet experimental research demonstrates across 13 studies that disclosing AI use systematically reduces trust. Drawing on peer-reviewed research, global surveys from McKinsey, Deloitte, and PwC, and Canadian consumer data, the session will equip attendees with evidence-based frameworks they can apply immediately. With Canada's federal AI regulation still taking shape, Canadian marketers have a narrow window to lead on trust rather than react to it.
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