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FiltersCM Townhall - B2B Marketing: What Most Marketers Get Wrong - and How to Fix It
Join fellow Chartered Marketers and CM Learners for an interactive conversation designed exclusively for the CM community. To register, please enter your provided access code.
Join fellow Chartered Marketers and CM Learners for an interactive conversation designed exclusively for the CM community. To register, please enter your provided access code.
B2B marketing continues to be a critical growth driver across industries, yet many marketers struggle to translate foundational concepts into effective, real-world programs. Compared to B2C, B2B marketing requires navigating longer decision cycles, multiple stakeholders, and a greater need to clearly demonstrate business value — but many teams continue to rely on tactics that don’t align with how business buyers actually make decisions.
This session explores the most common gaps in how B2B marketing is approached today, from unclear target definition and weak value propositions to misaligned channel strategies and over-reliance on short-term tactics. Drawing on real-world experience and practical frameworks, this session will introduce a simplified way to think about B2B marketing that participants can begin applying immediately.
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CM Townhall - B2B Marketing: What Most Marketers Get Wrong - and How to Fix It
Join fellow Chartered Marketers and CM Learners for an interactive conversation designed exclusively for the CM community. To register, please enter your provided access code.
Join fellow Chartered Marketers and CM Learners for an interactive conversation designed exclusively for the CM community. To register, please enter your provided access code.
B2B marketing continues to be a critical growth driver across industries, yet many marketers struggle to translate foundational concepts into effective, real-world programs. Compared to B2C, B2B marketing requires navigating longer decision cycles, multiple stakeholders, and a greater need to clearly demonstrate business value — but many teams continue to rely on tactics that don’t align with how business buyers actually make decisions.
This session explores the most common gaps in how B2B marketing is approached today, from unclear target definition and weak value propositions to misaligned channel strategies and over-reliance on short-term tactics. Drawing on real-world experience and practical frameworks, this session will introduce a simplified way to think about B2B marketing that participants can begin applying immediately.
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