05/18/2021 14:00:00
10:00AM - 12:30PM ET Seminars

Frameworks for Converting Ideas and Insights into Wins

Members: $295

Non-Members: $395

  • How to design a testing framework that makes sense for your team and resources
  • How to work through ideas without getting caught in ego traps objectively
  • Why testing is much more than simply running A/B tests and why you don't need to run as many tests as you think
  • How to use technology to reduce the labor intensity so your team can focus on strategy and creativity


  • A plan for implementing a testing framework for your team over the next 90 days
  • Ideas for how to deal with the common roadblocks you will run into
  • Lots of airtime to work through ideas with peers in small groups and with Ruben
  • Spend 2.5 hours working on high-level strategy

This session is geared towards Directors and Marketing Managers who are in charge of a team. We’ll be focused on strategy design and how to organize best organize your team for success.

Participants should also have a basic understanding of concepts like A/B testing, decision-making frameworks and the use of analytics.

Ruben Ugarte
Principal, Practico Analytics

Ruben Ugarte is a Data Strategist and author of the Data Mirage: Why Companies Fail to Actually Use Their Data. He has worked with over 75+ companies from 5 continents and all company stages to use data to make higher quality decisions.

These decisions helped companies lower acquisition costs, save hundreds of thousands of dollars, and reclaim wasted time. He also maintains a popular blog that has been read by over 100,000 readers. In his free time, you can find him dancing or trying to learn something new.

Cancellation of registration must be received by e-mail no later than ten (10) business days prior to the date of the seminar in order to receive a full refund. No refunds will be given for cancellations made less than ten (10) business days prior to the seminar. If you registered for a seminar but are unable to attend, substitutions are welcome anytime prior to the seminar at no extra cost.

Major Sponsors

  • TD-800x450
  • -420x120
  • CIBC-800x450
  • Canada Post
  • Environics Analytics
  • BMO-800x450

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