09/13/2021 04:00:00
12:00AM - 12:00AM ET Chartered Marketer

Media Elective Fall 2021

Members: $1,245 (Reg. $1,395)

Non-Members: $1,545 (Reg. $1,695)


Aug 27, 2021 11:59pm ET

How to:

  • Identify individual media channels and demonstrate an understanding of their different functions as they relate to media campaign objectives
  • Illustrate how key performance indicators in media support the success of key performance indicators in marketing
  • Explain the basics of media buying, using appropriate media terminology, and how to deliver on approved media plans
  • Build a media plan for a new product launch

Open to participants in the Chartered Marketer program who have successfully completed Applied Marketing Core 3. 

Cancellation of enrollment must be received in writing (e-mail is acceptable) no later than 7 days before the start date of the course. An amount of 10% of the course fee (incl. HST) will be deducted to meet administration costs, and the remainder will be refunded.

Registrations cancelled within 7 days of the course start date will NOT be refunded. Requests for deferral should be made in writing (email is acceptable). All deferral requests must be received prior to the start of week 3. Learners may only defer to the next available semester.

Please contact the CMA at charteredmarketer@thecma.ca if you have any questions. 

Major Sponsors

  • TD-800x450
  • -420x120
  • CIBC-800x450
  • Canada Post
  • Environics Analytics
  • BMO-800x450

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