Welcoming members Director level and up, to join up to 15 Marketing Leaders in this executive round table discussion.
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Join Ray McIlroy, Senior Vice President & Marketing Communications Lead and Madison Hawkins, Senior Director & Tech Lead at Kaiser & Partners to discuss the power of PR and its impact on marketing. In this hybrid discussion, attendees will discuss key topics that explore the crucial role PR plays in the marketing mix and how to ensure you’re bringing the most effective marketing and communications strategies to your clients and customers. Come ready to collaborate, discuss and dig deeper into: - How PR fits into the marketing mix - What makes a campaign newsworthy? - What is the value of a PR component beyond the marketing trades? - When to bring in PR Please submit your questions and come prepared to chat. Only 15 spots available.
Ray Mcllroy
Senior Vice President & Marketing Communications Lead, Kaiser & Partners
Ray specializes in bridging the gap between corporate and consumer communications strategies, often within a single mandate. Combining fundamental PR skills with emerging trends and all aspects of the marketing mix, he seeks out the most effective solutions for his clients without being limited by sector-specific channels. Throughout his career at Kaiser & Partners and within leading integrated marketing agencies, Ray has provided creative and strategic direction for an incredibly diverse range of clients from national CPG brands, real estate brokerages, agricultural boards and financial institutions to international airlines, eSports organizations, wine and spirits distributors, and telecoms companies.
Madison Hawkins
Senior Director & Tech Lead, Kaiser & Partners
Madison leads strategic and results-driven communications campaigns on client accounts as head of the technology practice group at Kaiser & Partners. Madison’s clients benefit from her expertise in strategic planning, media relations, influencer relations, thought leadership and her solutions-oriented mindset. Her understanding of the ever-changing media landscape and experience with B2B and B2C tech communications allow her to act as a trusted advisor to her clients. Throughout her communications career, Madison has worked across a variety of sectors including technology, consumer packaged goods, tourism, beauty, retail, food and beverage and automotive.
