Join Braze and local innovative brands at the Omni Hotel in Toronto for an afternoon of networking and curated content from leaders in marketing, customer engagement, and growth. Grow your local connections, learn from subject matter experts, and get the latest insights in marketing technology.
Why attend:
- Get a glimpse into the state of customer engagement in 2024, with real-world examples and insights from over 2,000 B2C marketers
- Dive into the top challenges facing today’s marketers—and how technological solutions like AI and first-party data can help you deliver better customer experiences that boost bottom-line results
- Get inspired by success stories from leading brands in your community including Wealthsimple and Simplii Financial
- Network with local industry peers over drinks and bites
Kelsey Nelson
VP, Product Marketing
Braze
Millie Gatawa
Senior Manager, Digital Expansion
Simplii Financial
Natasha Saviuk
Director of Lifecycle Marketing and Growth Product
Wealthsimple
Agenda
Join us for insights from our fourth annual Customer Engagement Review, where we dive into the minds of nearly two thousand global marketing leaders and analyze data from billions of Braze users to decode upcoming trends. Today's brands face not only competitors but also the escalating expectations of connected consumers who demand increasing value. Mastering customer engagement is key— in this session we will talk about how to engage your consumers beyond message delivery, integrating diverse skill sets, agile methodologies, and bold experimentation to offer deeper relevance and greater value to consumers.
Personalized experiences are crucial for marketers, with most consumers expecting tailored brand interactions. However, without a proper data strategy, meeting these expectations is challenging. To leverage user insights for a cohesive, personalized experience, companies need a marketing tech stack built for data agility and team collaboration. This session explores practical tips about how Braze and Snowflake can help brands translate real-time insights into customer-centric experiences that drive business value.
The journey of every campaign starts with an idea and it should end with a significant impact. It's about crafting meaningful, relevant experiences for customers while driving revenue for the business. Join us as we delve into practical steps that you can take to strike this balance.