(In-Person) CMA Café: The new mass advertising: how Gen Z and Millennials make up the new majority

Welcoming members Director level and up, to join up to 15 Marketing Leaders in this executive round table discussion.

Join Alicia Petralia to discuss how Gen Z and Millennials are quickly becoming the largest age groups in Canada and the impact of this on marketing. In this engaging roundtable, attendees will explore key topics that influence our strategy for reaching Gen Z and Millennials today. Come ready to collaborate and discuss.

Potential topics of discussion include:

• Shifts in media consumption behaviour
• Newcomers and diversity
• Leaning into micro-cultures

Please submit your questions and come prepared to chat. Only 15 spots available

Alicia Petralia
Head of Media, Zulu Alpha Kilo

Alicia Petralia has dedicated her career to bringing data-driven media strategies to life for brands of all sizes and categories, including University Health Network, Tim Hortons, and Royal Bank of Canada. In 2022, she joined Zulu Alpha Kilo to spearhead the launch of their integrated paid media arm, Zulumatic, and currently oversees this group as Head of Media. Prior to joining

Zulumatic, Alicia was the Director of Digital Media at Bensimon Byrne where she led media planning and activation for clients across North America.