(Virtual) CMA Café: Building the 360 view of the customer using customer identity

Welcoming members Director level and up, to join up to 15 Marketing Leaders in this executive round table discussion.

The 360 degree view of the customer - the ability to accurately identify a person across every interaction and derive insights from the context and data relevant to that interaction - has lost credence due to technology, and organizational silos that undermine its potential. However, the 360 is attainable with Customer Identity. Customer Identity, is a means to collect, protect and activate omni-channel, compliant data across an organization’s tech ecosystem.

Please submit your questions and come prepared to chat. Only 15 spots available

Michael Annett
Senior Director, Strategic Accounts , Okta

Michael Annett has been a sales and marketing technology executive for over twenty five years working for great companies like IBM, DoubleClick acquired by Google, Salesforce and Adobe.Today he is consulting Fortune 500 executives on how to go Passwordless with Okta and has provided thought leadership as the Co-Chair of the MarTech council for the Canadian Marketing Association for the past five years.