CMA Café: AI Amplified: Transforming Marketing Workflows in the Era of Generative AI

Welcoming members Director level and up, to join up to 15 Marketing Leaders in this executive round table discussion.

Join forward-thinking marketers from across Canada to explore how Generative AI is revolutionizing marketing workflows and productivity. In this dynamic roundtable, we'll dive into real-world applications reshaping marketing enterprises. Come prepared to share experiences and insights on integrating AI into daily operations. Key discussion topics include:

• People: Evolving Skill Sets for AI-Enhanced Marketing Teams
• Processes: Reimagining Marketing Workflows with AI Integration
• Tools: AI-Powered Platforms – Creative, Data, Media, Strategy

Please bring your questions and be prepared to engage. Limited to 15 participants for focused discussion.

Karla Congson
CEO + CTO, Agentiiv

Karla is CTO and co-founder of Agentiiv. A seasoned veteran in business and marketing strategy, she’s also the lead prompt engineer who designs our agentic workflows by combining domain expertise with powerful AI models. A seasoned business leader and entrepreneur with over 25 years of experience in innovation, strategy, marketing and digital technologies, Karla is passionate about the future of work, the power of culture and driving business results. Karla has led AI training and provided AI consulting for leading Canadian and US organizations.