Mastering AI-Powered Search For Strategy Development
Members: $310
Non-Members: $415
CM Members: $248
CM Non-Members: $332
Members: $310
Non-Members: $415
CM Members: $248
CM Non-Members: $332
This intensive two-hour online course explores how cutting-edge AI based search engines can help you level up your marketing strategy development. Designed for mid-level and experienced marketers who already have good familiarity using AI tools like Chat GPT and want to explore new tools and use cases in strategy. The program focuses on leveraging tools like Perplexity, NotebookLM, and Exa for innovative marketing approaches. Participants will gain hands-on experience in using these tools to generate data-driven marketing strategies, conduct comprehensive research, and uncover valuable insights. The course will demonstrate how to integrate these powerful AI tools into your workflow, enhancing your ability to stay ahead in the rapidly evolving digital marketing landscape.
Group rates: CMA offers special rates for groups of 6 or more. Please reach out to learning@thecma.ca to take advantage of group rates. Note: for group rates to apply, all registrations must be completed at the same time.
This course is ideal for mid-level marketers, strategic planners, and market researchers looking to elevate their research and strategy development skills. It's particularly suited for professionals who want to stay at the forefront of marketing technology and leverage AI tools to gain a competitive advantage in strategy and planning. Participants should have a basic understanding of marketing principles and be comfortable with digital tools. Some prior experience with AI platforms like Chat GPT is helpful but not required, and an openness to learning and applying new technologies is essential.
Karla is CTO and co-founder of Agentiiv. A seasoned veteran in business and marketing strategy, she’s the lead prompt engineer who designs our agentic workflows by combining domain expertise with powerful AI models.
A seasoned business leader and entrepreneur with over 25 years of experience in innovation, strategy, marketing and digital technologies, Karla is passionate about the future of work, the power of culture and driving business results.
Karla has led AI training and provided AI consulting for leading Canadian and US organizations. Her driving belief is that that harnessing the power of uncommon collaborations and transformational technologies can create newfound competitive advantage. She aspires to empower companies to harness AI impact, elevate talent, and accelerate AI readiness.
Cancellation or transfer of registration must be received by e-mail to learning@thecma.ca no later than ten (10) business days prior to the date of the training to receive a full refund. No refunds will be given for cancellations made less than ten (10) business days prior to the training date. If you registered for a training but are unable to attend, substitutions* are welcome any time prior to the original registration training date at no extra cost.
*Substitutions refer to the transfer of a registration from one individual to a colleague
CTO and co-founder
Agentiiv