5/27/2025 5:00:00 PM
1:00PM - 3:30PM ET Online Training

AI-Powered Programmatic Advertising: Build Smarter Campaigns

Members: $140

Non-Members: $295

Chartered Marketers* are eligible for preferred rates for this event!
*Must be in good standing. Discounts are automatically applied.

  • Understand how AI powers the backend logic of digital campaigns
  • Explore key concepts in machine learning and automation
  • Optimize targeting, bidding, and content delivery using AI tools
  • Learn how AI interprets data to drive real-time campaign adjustments
  • Master real-time optimization using AI-generated insights
  • Break down the anatomy of a self-learning marketing funnel
  • Analyze brand case studies leveraging AI for measurable results

  • Set strategic business and campaign objectives
  • Conduct competitor analysis and market positioning
  • Build detailed customer personas using AI-driven prompts and research
  • Craft compelling value propositions
  • Plan cohesive content strategies across the different digital platforms ( web, social & google)
  • AI Prompt Cheat Sheet for audience research, persona building, and content ideas
  • Hands-On Scenario-Based Activity with peer collaboration
  • An AI-Powered Campaign Management assistant 

You will leave equipped with hands-on skills, AI-driven insights, and the strategic frameworks needed to design, optimize, and scale data-powered campaigns in today’s dynamic marketing landscape. This session is recommended for: 

  • Small Business Owners & Entrepreneurs ready to scale with smarter strategies
  • Marketing Professionals & Consultants ready to level up with AI-driven campaign design 
  • Media buyers, performance marketers, and digital strategists
  • Marketing operations and automation specialists
  • Team leads preparing for an AI-centric future

Rida Dar is a Digital Marketing Strategist, Educator, and AI Advocate with over a decade of experience leading performance-driven campaigns across influencer marketing, programmatic media buying, and digital strategy. She’s known for delivering practical, high-impact training that bridges the gap between creative storytelling and technical execution—empowering marketers to leverage AI not just as a tool but as a strategic advantage.

Having worked with startups, global brands, and post-secondary institutions, Rida equips professionals to build smarter, faster campaigns that drive real results.

Cancellation or transfer of registration must be received by e-mail to learning@thecma.ca no later than ten (10) business days prior to the date of the training to receive a full refund. No refunds will be given for cancellations made less than ten (10) business days prior to the training date. If you registered for a training but are unable to attend, substitutions* are welcome any time prior to the original registration training date at no extra cost.

*Substitutions refer to the transfer of a registration from one individual to a colleague

speaker

Rida Dar

Co-Founder

ProInfluencer


Major Sponsors

  • CIBC-800x450
  • Microsoft-2023