AI and Social Media: Driving Marketing Engagement

• The cutting-edge AI trends and technologies that are set to dominate 2025. 
• The power of AI in enhancing user engagement, satisfaction, and brand loyalty. 
•  Best practices for integrating AI into your social media marketing workflow. 
•  Techniques to create targeted marketing campaigns using AI. 
•  Challenges and limitations of integrating AI-based tools in social media strategy.

• Interactive exercises and cutting-edge AI technological insights. 
• Industry examples to demonstrate real-world applications of AI in social media marketing. 
• Invaluable reference material and resources to support your ongoing learning. 
• Expert insights and guidance from industry-leading facilitator, Emily Baillie. 
• Networking opportunities with like-minded marketing professionals. 
• A forward-thinking mindset that will position you for success in the ever-evolving world of marketing. 

• This training is suited for marketing practitioners of all levels of experience who are looking to expand their skillset and plan for a future of AI-enhanced social media marketing. 
• Small businesses, large companies and non-profits organizations are welcome to attend. 

Emily Baillie is a national digital marketing and AI trainer, speaker, and professor with over 15 years of experience helping teams across Canada navigate digital transformation.

Through her business, Compass Content Marketing, Emily has delivered over 150 workshops and training sessions to organizations of all sizes — from global brands like GlaxoSmithKline to regional leaders such as United Way BC, the Ontario Federation of Agriculture, and Jelly Academy. Her sessions are known for being engaging, practical, and for making complex topics feel approachable and immediately actionable.

Emily is a Chartered Marketer, a past Panel Judge for the Canadian Marketing Association awards, and an early adopter of AI tools for marketing. She holds a BA in Communications from Wilfrid Laurier University and a Certificate in Strategic Marketing from the University of Toronto. She teaches digital marketing at McMaster University.

With a strong background in social media marketing, digital strategy and entrepreneurship, Emily is passionate about helping professionals across sectors use AI to stay current, work smarter, and lead with confidence in a rapidly evolving digital world.

Cancellation or transfer of registration must be received by e-mail to learning@thecma.ca no later than ten (10) business days prior to the date of the training to receive a full refund. No refunds will be given for cancellations made less than ten (10) business days prior to the training date. If you registered for a training but are unable to attend, substitutions* are welcome any time prior to the original registration training date at no extra cost.

*Substitutions refer to the transfer of a registration from one individual to a colleague