Budgeting and P&L Management for Marketers
Members: $140
Non-Members: $295
Members and Chartered Marketers* preferred pricing will be automatically applied. *Must be in good standing.
Members: $140
Non-Members: $295
Members and Chartered Marketers* preferred pricing will be automatically applied. *Must be in good standing.
Whether you're a seasoned marketer or stepping into financial ownership for the first time, this interactive session demystifies budgeting and P&L management from a marketer’s perspective. You'll gain practical tools to plan, manage, and optimize budgets, interpret financial statements, and align with finance to maximize business impact.
Group rates: CMA offers special rates for groups of 6 or more. Please reach out to learning@thecma.ca to take advantage of group rates. Note: for group rates to apply, all registrations must be completed at the same time.
Budgeting Basics Every Marketer Needs to Know:
Marketers at all levels—from coordinators to senior leaders—who want to sharpen their financial acumen, better manage budgets, or gain a deeper understanding of how their work influences the company’s financial performance. Especially relevant for those moving into roles with P&L ownership or increased financial accountability.
Joanne Pawlicki
Pawlicki Marketing & Communications
Joanne Pawlicki is a global marketing and branding expert with over 20 years of experience driving growth across four countries, eight industries, and 30+ brands—including Kellogg’s, Nestle, Cineplex, and the CN Tower. Her expertise spans brand, product marketing, communications, digital, and loyalty, developed through leadership roles in top-tier CPG, retail, entertainment, and food organizations.
Joanne has hands-on experience building and managing marketing budgets and full P&L ownership of portfolios exceeding $200M. She leads her consulting firm, Pawlicki Marketing & Communications, where she helps brands solve strategic challenges, transform perception, and accelerate growth. She also serves as the Finance Officer on the board of the Toronto chapter of NextUp, an organization dedicated to advancing women in business.
Cancellation or transfer of registration must be received by e-mail to learning@thecma.ca no later than ten (10) business days prior to the date of the training to receive a full refund. No refunds will be given for cancellations made less than ten (10) business days prior to the training date. If you registered for a training but are unable to attend, substitutions* are welcome any time prior to the original registration training date at no extra cost.
*Substitutions refer to the transfer of a registration from one individual to a colleague
Pawlicki Marketing & Communications