CMA NXT Marketing Careers Night

Melissa Wagner
Marketing Director, Canadian Marketing Association

Mark Simone
Partner, Director of Growth Strategy, King Street Media

Mark Simone is an entrepreneur, growth strategist, and chartered marketer based in Toronto, committed to assisting Canadian businesses with their most pressing online challenges.

Throughout the past decade, Mark has collaborated with national brands such as Canadian Tire, Walmart, and TELUS. He is also passionate about partnering with small to mid-sized businesses, where the strategies developed and executed by his team have enabled numerous brands to thrive online.

As a founder and strategist, Mark has created a system for developing and executing brand, performance, and content strategies. His approach fosters genuine business partnerships, drives innovation, demonstrates tangible results, and facilitates ongoing growth.

In the last two years, Mark and his team have established a content management system designed to help brands brainstorm, create, approve, and distribute content efficiently at scale.

Serving as the bridge between brands and consumers, Mark believes that every brand possesses stories that can captivate and influence their audience while achieving measurable business objectives.

Arielle Uwonkunda
Young Lions Club

Suzanne Liu
Young Lions Club

Mark Simone (Moderator)
Partner, Director of Growth Strategy, King Street Media

This panel will discuss the experience of participating in the Young Lions competition and the early career path stages. 

Tammy Gardner
Director, Media Strategy & Optimization, RBC

Tammy Gardner is an accomplished media executive with 20+ years of experience driving innovation and growth for Canada's top brands. As Director of Media Strategy & Optimization at RBC, she managed their external agency and brings to life customer centric data driven media plans - leveraging AI, marketing mix modeling, and strategic partnerships. With a background in senior leadership roles at The Home Depot, Corus, and top agencies, Tammy has spearheaded campaigns for major brands like Canadian Tire and Volkswagen. She excels at building high-performing teams, fostering collaboration, and translating consumer insights into actionable strategies.

Lauren Bradeen
Partner, Deloitte Canada Marketing Leader, Deloitte

This panel will discuss the career paths of senior marketers and their insight for the next generation of marketers. 

Barry Alexander
Chief Marketing & Diversity Officer, Canadian Marketing Association

Please be advised that George Brown College is currently on strike. While we are fully committed to holding the event as scheduled at the venue on October 1, 2025, circumstances beyond our control may affect access to the facility, staffing, or services (including parking, security, food services, and building access).

By registering, you acknowledge:

• There is a possibility that certain parts of the venue or amenities may not be available.
• The schedule, venue access point(s), or event amenities could be modified at short notice.
• We will do our best to keep you informed of any changes as soon as we become aware of them.

What you can expect from us:

• Timely updates via email if there are changes to the event location, start time, or guest access routes.
• Clear instructions for alternative arrangements if needed.

If we are unable to host this event in person, we will host virtually and confirm 48 hours prior.

If you have questions or concerns, please get in touch with events@thecma.ca. Your safety and event experience remain our top priority. Thank you for your understanding and flexibility.