Unlock Consumer Decisions: Master Psychological Strategies in Marketing

• Core psychological and social factors that influence consumer behavior
• The five-stage customer decision-making process
• The impact of emotional vs. rational drivers on purchases
• How to develop accurate customer personas using segmentation data
• Behavioral economics principles like framing and anchoring
• Neuromarketing techniques including color psychology and sensory branding
• Methods to align marketing strategies with consumer motivations & perceptions

• Enhanced ability to design persuasive marketing strategies
• Improved targeting through behavioral and demographic segmentation
• A stronger understanding of customer needs and expectations
• Techniques to emotionally connect with your audience
• Frameworks to map customer journeys effectively
• Increased engagement through social proof and trust-building methods
• Hands-on experience in creating marketing strategies from consumer insights
• Access to real-world examples from successful global brands

• Marketing professionals seeking to improve campaign effectiveness
• Business owners (small, medium and large companies) looking to better understand their customers
• Product and brand managers responsible for consumer engagement
• Sales teams aiming to influence customer choices more effectively

Fatima Faizan is a dynamic Academician, Corporate Trainer, and Marketing Consultant with over twelve years of international experience in higher education, professional training, and marketing advisory. She holds a Master’s degree in Marketing from Queen Mary University of London and combines a strong academic background with hands-on industry expertise.

Fatima has delivered impactful marketing and consumer behavior courses at leading institutions including Sheridan College, Cambrian at Hanson, and the Institute of Business Administration. She has also facilitated corporate workshops and training programs for professionals across diverse sectors, bringing real-world relevance and strategic depth to her sessions.

Known for her energetic and engaging delivery style, Fatima’s workshops are highly interactive and focused on practical application. Her approach ensures that participants walk away with both theoretical insights and actionable strategies they can implement immediately in their work.

Cancellation or transfer of registration must be received by e-mail to learning@thecma.ca no later than ten (10) business days prior to the date of the training to receive a full refund. No refunds will be given for cancellations made less than ten (10) business days prior to the training date. If you registered for a training but are unable to attend, substitutions* are welcome any time prior to the original registration training date at no extra cost.

*Substitutions refer to the transfer of a registration from one individual to a colleague