[Virtual] Fueling Culture: Why Investing in Canadian Media Matters, CBC Exclusive Experience

Canada’s media and advertising industry is a cornerstone of our economy and cultural identity. This event brings together fresh research, industry insights, and a behind-the-scenes look at the JUNOS, Canada’s biggest night in music, to explore why Canadian media matters, the challenges it faces, and the opportunities for marketers to make an impact.

You’ll hear from Sarah Thompson (Glassroom) on how Canadian media drives jobs, revenue, and cultural production, from Julie Kerr (CBC) and Philippe Kleim (Corus) on navigating a fragmented landscape, and from executives working on the JUNOS on how ad-supported media fuels world-class cultural moments. By the end, you’ll see how your investment choices directly shape both economic growth and the stories that define us.

Top Takeaways:

• Understand the economic power of Canadian media and its direct contribution to jobs and GDP.
• Learn how to effectively navigate a fragmented media landscape with actionable strategies.
• See how ad-supported ecosystems create cultural success stories, with the JUNOS as a living example, two guests will have a chance to win a pair of JUNOS tickets!
• Discover how advertising in trusted Canadian environments builds deeper consumer trust.