Demystifying Generative AI: Practical Uses Without the Hype

• What are the key trends and developments to follow
• How to use AI as a creative partner to generate fresh marketing ideas
• Time-saving AI shortcuts for handling routine marketing tasks
• How to spot opportunities where AI can have the biggest impact
• Methods for creating more persuasive communications with AI
• Practical approaches to improve marketing strategies using AI insights

• Getting more done in less time by automating routine content tasks
• Finding fresh angles and ideas when facing creative blocks
• Spotting trends and opportunities that might otherwise be missed
• Reducing overwhelm when managing multiple marketing projects
• Practical ways to start using AI today, no technical background needed
• Gaining confidence to apply AI capabilities in your day to day tasks
• Staying competitive as AI reshapes the marketing landscape

• Marketers looking for practical ways to apply AI effectively
• Team leaders wanting to implement general AI tools effectively
• Marketing professionals who want to stay ahead of industry changes
• Anyone looking to boost their AI knowledge without becoming technical experts

As CEO+CTO of Agentiiv, a hybrid Human|AI consultancy, Karla Congson leads an innovative organization that combines human expertise with advanced AI technology to transform how enterprises work. Under her leadership, Agentiiv provides both AI-powered solutions through its state-of-the-art platform and strategic consultancy services enhanced by AI, serving major organizations including Sun Life Financial, Scotiabank, TMX, NAV CANADA and Deloitte.

Drawing on 25 years of experience in business strategy, marketing, and digital technologies, Karla serves as lead prompt engineer, designing sophisticated AI workflows that maximize team potential. Before founding Agentiiv, she held executive positions at Mirum Agency, WPP/Young & Rubicam Canada, and Invesco.

A pioneer in AI implementation, Karla is passionate about creating uncommon collaborations between human expertise and AI capabilities. Her mission focuses on empowering companies to maximize value, enhance productivity, reduce risk, and deliver better outcomes in today's rapidly evolving business landscape.

Cancellation or transfer of registration must be received by e-mail to learning@thecma.ca no later than ten (10) business days prior to the date of the training to receive a full refund. No refunds will be given for cancellations made less than ten (10) business days prior to the training date. If you registered for a training but are unable to attend, substitutions* are welcome any time prior to the original registration training date at no extra cost.

*Substitutions refer to the transfer of a registration from one individual to a colleague