Beyond the Frontier: How AI Is Redefining the Future of Marketing, Microsoft Exclusive Experience

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As artificial intelligence rapidly reshapes the marketing landscape, leaders are being challenged to move beyond experimentation and translate AI potential into meaningful business impact.

Building on Microsoft’s CMA Café discussion, this virtual session expands the conversation for a broader audience, offering a strategic perspective on what it means to lead at the AI frontier. Attendees will explore how AI is redefining creativity, customer engagement, measurement, and trust — and how marketing organizations can evolve from testing new tools to embedding AI as a core capability.

Through Microsoft’s Becoming Frontier vision, this session will help marketing leaders understand how AI is shifting the role of marketing from execution to orchestration — empowering teams, enhancing decision-making, and enabling new ways to create value.

Designed as a presentation-led experience with a live Q&A, this session will equip attendees with a clear framework for navigating the next era of marketing with confidence, responsibility, and impact.