10:00AM - 12:30PM ET Online Training

From Execution to Enterprise Leadership: THE DIRECTOR SHIFT

Members: $140

Non-Members: $295

Members and Chartered Marketers* preferred pricing will be automatically applied. *Must be in good standing.

CPD CREDITS Earn 1.25 CPD
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Stepping into a Marketing Director role requires more than delivering great campaigns it demands a fundamental shift in how you think, lead, and drive impact. 

Many high-performing marketing leaders struggle in their first Director role not because of a lack of capability, but because the expectations change dramatically. Success is no longer defined by execution, but by the ability to lead leaders, influence across functions, and connect marketing to enterprise growth. 

This intensive, high-impact workshop is designed to accelerate that transition. 

In just 2.5 hours, participants will focus on the three critical shifts required to succeed at the Director level: by elevating from campaign execution to strategic impact, leading marketing managers and specialists effectively, and influencing senior stakeholders across Sales, Finance, and the executive team. 

Through practical frameworks, real-world scenarios, and applied exercises, participants will leave with the clarity, confidence, and tools needed to operate at a more strategic level and make an immediate impact in their role. 

Group rates: CMA offers special rates for groups of 6 or more. Please reach out to learning@thecma.ca to take advantage of group rates. Note: for group rates to apply, all registrations must be completed at the same time.

  • How to Elevate from Campaign Execution to Enterprise Impact 
  • How to Lead Marketing Managers and Specialist Effectively 
  • How to Strengthen Financial and Strategic Decision Making 
  • How to Influence Across Stakeholders 
  • How to define a Clear 90-Day Action Plan 

  • Participants will leave not only with new knowledge, but with a clear shift in how they operate. 
  • Equipped with the tools and framework to move from campaign excellence to enterprise leadership. 
  • 90 Day roadmap 

  • Newly appointed Marketing Directors  
  • Senior Marketing Managers preparing for promotion  
  • Functional leads in brand, digital, performance, CRM, or content  
  • Marketing leaders transitioning into more strategic, enterprise-facing roles

Tonie Granata, CM
Founder of TEAMANDCOMPANY

Tonie Granata is a marketing strategist, educator, and engaging facilitator who brings real-world experience into every session. Having worked with leading brands such as BMO, TD, CIBC, Audi, and Walmart, she understands what it takes to build marketing that not only inspires—but delivers results.

As founder of TEAMANDCOMPANY, Tonie partners with organizations to unlock growth through clear strategy, powerful storytelling, and customer-first thinking. Her expertise spans brand strategy, digital marketing, go-to-market planning, and customer experience—giving participants a modern, end-to-end view of marketing.

Known for her dynamic and highly practical facilitation style, she blends proven frameworks with real case studies and hands-on application. Participants leave not just with ideas, but with the tools, clarity, and confidence to act immediately.

In addition to her industry work, she teaches at George Brown and Seneca Polytechnic and mentors emerging leaders at SFU VentureLabs. She is passionate about helping marketers think more strategically, act more decisively, and lead with impact in a rapidly evolving landscape.

A CMA Chartered Marketer and recognized Top Female Executive by the World Branding Association, Tonie is known for simplifying complexity, building confidence, and developing marketers into leaders.

speaker

Tonie Granata, CM

Founder

TEAMANDCOMPANY

Major Sponsors

  • CIBC-800x450
  • lg2
  • Microsoft-2023