7/22/2026 2:00:00 PM
10:00AM - 12:30PM ET Online Training

The Hidden Drivers of Consumer Choice: Applying Behavioural Science to Modern Marketing

Members: $140

Non-Members: $295

Members and Chartered Marketers* preferred pricing will be automatically applied. *Must be in good standing.

  • How consumers actually make decisions, including the role of cognitive biases, emotional triggers, and contextual influences 
  • A practical framework for identifying the hidden drivers behind customer behaviour 
  • How to evaluate marketing initiatives through a behavioural lens to identify opportunities for improvement 
  • Practical approaches to integrating behavioural thinking into marketing strategy and execution 

Andrew Temes brings over three decades of marketing and sales leadership experience in Consumer Packaged Goods (CPG), OTC Pharmaceuticals, Retail, Home Services, and the Not-For-Profit sector.
 
Andrew has been featured in marketing publications, as a speaker at industry conferences, international guest lecturer, and as an adjunct professor of marketing strategy, integrated marketing communications, consumer behaviour, and digital marketing for over 20 years. Andrew has taught at Schulich School of Business, Seneca Polytechnic, York University, University of Toronto (UofT), the University of Victoria (UVic), and McMaster University.
 
He is Founder & Principal of the Executive Marketing Academy, supporting small & medium sized businesses to overcome strategic challenges and achieve both short-term sales and long-term sustainable results.
 
As a Board Director for St. John Ambulance Peel-Dufferin, Reena Foundation, and Reena (where he is also the Chair of the marketing committee), Andrew volunteers his time to support the strategic marketing for these organizations and the meaningful work that they do for their respective communities.
 
Andrew holds a Bachelor of Arts degree from Western University and a Master of Business Administration degree with a major in Marketing, from Schulich School of Business.

Areas of Expertise

  • Marketing Strategy and Strategic Planning
  • Consumer Behaviour and Behavioural Economics
  • Digital Marketing and Search Marketing
  • Social Media Management and Strategy
  • Leadership Development and High Performance Teams
  • Problem Identification and Insights Discovery
  • Sponsorship and Partnership Marketing
  • And more..

Sample Media & Accolades
ANDREW TEMES | LinkedIn

speaker

Andrew Temes, MBA

Founder and Principal

Executive Marketing Academy

Title
Company
Canadian Marketing Association

Major Sponsors

  • CIBC-800x450
  • lg2
  • Microsoft-2023