10:00AM - 12:30PM ET Online Training

Marketing Planning Primer

Members: $140

Non-Members: $295

Members and Chartered Marketers* preferred pricing will be automatically applied. *Must be in good standing.

CPD CREDITS Earn 1.25 CPD
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Crafting a successful marketing plan is both an art and a science.Because the planning process is critical to the success of any marketing organization, the marketing plan is the most important document for guiding the team and allocating resources to achieve the business goals of the organization. Building the marketing plan involves knowledge of plan components, management skills, and collaboration abilities. Marketers must learn how to effectively craft, communicate, and execute the plan to reach desired outcomes. 

What’s the MOST important part of the plan? Exactly! It’s MOST: Marketing Objectives, Strategies and Tactics. What strategic marketers do best is develop and then execute against relevant, timely and impactful objectives. 

This online training is ideal if you want to learn how to take a holistic view of strategy. Perfect for emerging marketing managers — those who are progressing in their careers to a position which requires more strategic thinking and team leadership. 

You will learn and practice the MOST essential parts of a successful marketing plan. We will look at current examples and you’ll get to practice the approach. And we’ll look at how better AI prompting can lead to better planning outputs. 

  • How to prepare for the marketing planning process
  • How to do a proper SWOT analysis
  • Why it’s important to analyze the competition
  • How to distinguish between goals and strategy
  • How to develop marketing objectives, strategies & tactics
  • How to incorporate AI to enhance the planning process

  • Knowledge on how to lead your team to effective development of the marketing plan
  • Understanding the differences between objectives, strategies and tactics
  • Understanding how the different functional elements of a plan work together
  • Knowing how to use the plan as a living document to assess progress and adjust as required
  • Understanding how AI can transform the traditional marketing proces

  • Marketing managers and brand managers
  • Agency account managers and supervisors
  • Marketing communications specialists
  • Mid-level managers
  • Technology enthusiasts looking to blend AI with marketing practices

*If you have previously attended the Developing the Marketing Plan training, please do not register for this session as the content is similar.

Cancellation or transfer of registration must be received by e-mail to learning@thecma.ca no later than ten (10) business days prior to the date of the training to receive a full refund. No refunds will be given for cancellations made less than ten (10) business days prior to the training date. If you registered for a training but are unable to attend, substitutions* are welcome any time prior to the original registration training date at no extra cost.

*Substitutions refer to the transfer of a registration from one individual to a colleague

speaker

Richard Toker, CM

President

Branderos Inc.

Major Sponsors

  • CIBC-800x450
  • lg2
  • Microsoft-2023