9/24/2026 4:00:00 PM
Chartered Marketer

CM Townhall - The Growth Engineer: Marketing in the Age of AI-Powered Distribution

Members and Chartered Marketers* preferred pricing will be automatically applied. *Must be in good standing.

CPD CREDITS
Earn 0.50 CPD
Register Now
Outlook ICal Google Calendar

Join fellow Chartered Marketers and CM Learners for an interactive conversation designed exclusively for the CM community. 

AI is changing more than how marketers create content and it’s changing how ideas reach people. This session introduces the emerging concept of the Growth Engineer: a marketer who blends creativity, AI, experimentation, and distribution to drive growth. We’ll explore what this shift means for marketers and the skills that will matter most moving forward.

  • Why distribution is becoming a bigger part of modern marketing
  • What is a Growth Engineer?
  • How AI is changing the way marketers work and grow
  • The core skills of a Growth Engineer
  • Simple examples of AI-powered growth and distribution

  • Understand what a Growth Engineer is and why the role is emerging.
  • Learn how AI is changing the relationship between content, distribution, and growth.
  • Identify the core skills marketers can begin developing to stay effective in an AI-driven environment.

Attendees will leave with a clearer understanding of how marketing roles are evolving and how they can begin thinking more strategically about AI, distribution, experimentation, and growth in their own work.

Nia Joseph is a growth and marketing executive with experience across Microsoft, startups, product, and global enterprise. She helps organizations turn customer insight, emerging technology, and strong ideas into growth strategies, go-to-market systems, and products that scale. As a LinkedIn Learning instructor, she has taught thousands of professionals across industry and university programs. Through NiaJoseph.ai, Nia advises founders, marketers, and product teams on growth, go-to-market, AI strategy, and building what’s next.

The Chartered Marketer (CM) designation is the only recognized marketing designation in Canada, highlighting professionals who meet the highest standards of knowledge, experience, and ongoing professional development. The program provides resources, learning opportunities, and exclusive events to help marketers advance their careers and stay at the forefront of the profession.

To learn more about the CM program, how it can benefit your career and how to apply, download the brochure here.

If you are a Chartered Marketer and would like to speak at future CM Townhalls, you can complete this form or email charteredmarketer@thecma.ca.

Major Sponsors