Navigating Your First Marketing Role

• An understanding of how marketing functions within a business 
• How marketing contributes to growth outcomes and metrics of success
• Ways marketing works with cross functional teams
• Knowing some challenges new marketers face (and how to overcome them)
• Tips for approaching your first marketing campaign in an organization
• Overview of most commonly used tools and platforms
• Understanding expectations of roles and responsibilities
• Strategies to build confidence, credibility and career momentum

1. Understand how marketing functions within an organization and contributes to business outcomes
2. Identify and applying core skills required for marketing success
3. Obtain an understanding of key marketing tools and how they are used in practice
4. Have a clear understanding of workflows, roles, and expectations to successful execute and support marketing campaigns
5. Interpret basic performance metrics and communicate results effectively to stakeholders

• Junior marketers 
• Recent graduates entering marketing roles
• Marketing interns
• Career switchers entering marketing

A senior marketing leader with more than 20 years of experience leading marketing strategy, digital marketing, growth and transformation initiatives across both B2B and B2C organizations.

Starting off in web development and designing children’s games very early in career, her career has taken many shifts and pivots working in roles across creative, development, digital, partnerships and strategy, providing her with the in-depth experience on how to succeed no matter where you land within marketing.    

She has held leadership roles across various industries including real estate, retail, technology, retail, loyalty programs, higher education, and consumer packaged goods, where she has built and led high-performing teams, developed growth strategies, modernized marketing operations, and delivered integrated marketing programs that drove measurable business results.

While she enjoys touching on all aspects of marketing, Christine can speak to anything digital marketing, lifecycle and CRM strategy, digital transformation, brand, partnerships and marketing operations.

Known for her ability to bridge strategy and execution, Christine has partnered with executive leadership teams to navigate organizational change, implement new technologies, optimize customer journeys, and build marketing functions that support long-term growth. She is passionate about using data, customer insights, and emerging

technologies to solve complex business challenges and create meaningful customer experiences.

As a Chartered Marketer and active member of Canada's marketing community, Christine is committed to continuous learning, knowledge sharing, and supporting the development of the next generation of marketers. Through consulting, mentoring, facilitation, and industry involvement, she enjoys helping marketers and organizations navigate an increasingly complex and rapidly evolving marketing landscape.

Outside of work, you'll find Christine exploring emerging technologies, attending industry events, volunteering in her community, hitting the trails and spending time outdoors with her family. If you see her at a CMA event, be sure to say hello.

Areas of Expertise

• Marketing Strategy & Planning
• Digital Marketing
• Integrated Campaigns
• Customer Lifecycle & CRM Marketing
• Brand Strategy
• Marketing Analytics & Performance Measurement
• Marketing Leadership & Team Development
• Change Management & Digital Transformation
• Marketing Operations
• MarTech Strategy
• Communications
• Partnerships
• Professional Development for Marketers
• And more...

Cancellation or transfer of registration must be received by e-mail to learning@thecma.ca no later than ten (10) business days prior to the date of the training to receive a full refund. No refunds will be given for cancellations made less than ten (10) business days prior to the training date. If you registered for a training but are unable to attend, substitutions* are welcome any time prior to the original registration training date at no extra cost.

*Substitutions refer to the transfer of a registration from one individual to a colleague