AI and Social Media

• This training is suited for marketing practitioners of all levels of experience who are looking to expand their skillset and plan for a future of AI-enhanced social media marketing. 
• Small businesses, large companies and non-profits organizations are welcome to attend.

• The cutting-edge AI trends and technologies that are set to dominate 2026/27. 
• The power of AI in enhancing user engagement, satisfaction, and brand loyalty. 
• Best practices for integrating AI into your social media marketing workflow. 
• Techniques to create targeted marketing campaigns using AI. 
• Challenges and limitations of integrating AI-based tools in social media strategy.

• Interactive exercises and cutting-edge AI technological insights. 
• Industry examples to demonstrate real-world applications of AI in social media marketing. 
• Invaluable reference material and resources to support your ongoing learning. 
• Expert insights and guidance from industry-leading facilitator, Emily Baillie. 
• Networking opportunities with like-minded marketing professionals. 
• A forward-thinking mindset that will position you for success in the ever-evolving world of marketing. 

Emily Baillie, CM
AI Adoption Strategist, Trainer & Speaker | Founder, Compass Content

Emily Baillie is an award-winning AI adoption strategist, trainer, speaker and digital marketing educator who helps organizations navigate the human side of artificial intelligence. Known for making complex topics clear and approachable, she gives leaders and teams practical tools to use AI confidently, responsibly and effectively.

Through workshops, leadership sessions, policy guidance and ongoing advisory support, Emily helps organizations identify meaningful use cases, build internal capability and establish responsible practices. Her human-first philosophy is simple: make AI work for people, not the other way around.

Emily has trained more than 4,000 professionals across Canada and has worked with corporations, municipalities, associations, non-profits, educational institutions and economic development organizations. Her clients include the Canadian Marketing Association, United Way, GlaxoSmithKline, MADD Canada, Community Futures Ontario and organizations across the public and private sectors.

A professor of digital marketing at McMaster University Continuing Education for more than a decade, Emily has also taught with Humber Polytechnic and the Canadian Marketing Association. She is a frequent conference speaker and media contributor who has appeared as an AI expert on CBC News Network. Emily received McMaster Continuing Education’s 2023 Innovator Award and the 2025 HBEC Community Entrepreneur Award.

Areas of Expertise

1. Responsible AI adoption and organizational readiness
2. Practical generative AI for marketing and business
3. AI strategy, governance and policy guidance
4. Digital marketing and content strategy
5. Prompt writing and effective human–AI collaboration
6. AI-powered search, discoverability and AEO
7. The future of work and human-centred innovation
8. Marketing education and professional development

Sample Media & Accolades

• From Search to Synthesis: Answer Engine Optimization in the AI Age
• CMA NXT: Meet Emily Baillie — The Social Media Professor & Entrepreneur
• McMaster Continuing Education Innovator Award — 2023
• HBEC Community Entrepreneur Award — 2025

Online

• Website: compasscontent.ca
• LinkedIn: Emily Baillie

Cancellation or transfer of registration must be received by e-mail to learning@thecma.ca no later than ten (10) business days prior to the date of the training to receive a full refund. No refunds will be given for cancellations made less than ten (10) business days prior to the training date. If you registered for a training but are unable to attend, substitutions* are welcome any time prior to the original registration training date at no extra cost.

*Substitutions refer to the transfer of a registration from one individual to a colleague

Interested in this session but can’t attend live? No problem. All registered participants receive the full recording, slide deck, and any supporting resources—such as toolkits or frameworks—so you can engage with the material at your convenience, even if you’re unable to join us in real time.