Judges


Now Open for Judge Applications!

To be considered to be a judge for this year's awards, please fill out the application here by June 14, 2024.

Judging Process

First Round
The First Round is judged online by a panel of judges from across Canada. These judges, all with years of experience in their field, evaluated the entries on Strategy, Creativity and Results, all equally weighted. A panel of Senior Judges and our Strategic Committee are available to the judges for questions and to guide them through the online process.

Second Round
In the Second Round, the Senior Judges and Multi Discipline Judges judge the top entries in the categories and disciplines. The scores from the two rounds are combined to determine Gold, Silver and Bronze awards.

Best of the Best and Top Cause
The top entries from the Second Round are reviewed and the Best of the Best and Top Cause are awarded, making these awards truly representative of the best in Canadian marketing.

 



Together with CMA, our Co-Chairs oversee the judging process. We're very proud to have these leading industry professionals take on this role.



Mary MacIsaac
Senior Vice President, Marketing and Loblaw Brands
Loblaw Companies Limited

Mary MacIsaac is an experienced strategist, innovator and executive with over 20 years’ experience achieving share and profit growth across multiple industries and brands. She is known for her ability to lead diverse teams through aggressive change mandates, tapping into unique solutions to propel the organization forward.

Mary is currently Senior Vice President and a member of the Management Board with Loblaw Companies Limited, Canada’s food and pharmacy leader and the country’s largest retailer and private-sector employer. At Loblaw, Mary oversees the Loblaw Brands function – which develops several of the country’s top private label brands, including President’s Choice, No Name, Life Brand and Farmer’s Market – as well as the company’s vast Marketing efforts. She has been with the organization since 2011.

The functions Mary leads at Loblaw help drive brand awareness, sales and store traffic, and help improve the company’s reputation and standing among the Canadian public. Her teams create not only the products included in the beloved PC Insider’s programs, they are also responsible for the multi-platform, multi-million dollar promotional campaigns that drive adoption.

Mary is a fierce culture champion, and a Diversity, Equity and Inclusion advocate, having led Loblaw’s Go Further Women employee resource group to new heights for over 3 years. She is an internationally certified leadership coach (CPCC, ACC),

A proud graduate of Western University, Mary also holds an MBA from the Schulich School of Business, is an Internationally Certified Executive Coach, and has been an instructor at both the Canadian Management Centre and Toronto Metropolitan University. Prior to joining Loblaw, Mary held leadership positions at BreakOut! Coaching and Consulting, Ontario Craft Brewers, Robin Hood Multifoods, and Corby Distilleries Limited.

In her spare time, she is an avid reader and Peloton member and is constantly looking for the next new challenge to inspire new ways of thinking!

 



Scott Pinkney
SVP, Executive Creative Director
Publicis

With over 35 years of experience working in New York, the UK and Toronto, Scott is a leading Creative Strategist, Brand Ambassador and Relationship Marketer. In 2015 Scott was brought in to help launch Publicis Hawkeye, a best-in-class CRM Agency. Scott brings his experience and deep understanding of consumer insights, creative strategy, and data intelligence to create Relationship Moments® designed to drive action. Today the agency has grown to 200+ strong working on brands such as Citi, Four Seasons, DQ, Citi, FCA, Hennessey, Rogers, Signet, and UPS.

Before joining Publicis, Scott had the privilege of working at Ogilvy in New York, London, and Toronto. He co-founded Mosaic Direct & Interactive, moved to DRAFTFCB/Rivet, and then to BBDO/Proximity where he deepened his passion for digital.

Scott has had the privilege of judging at the 2006 Cannes Lions International Festival of Creativity in the inaugural year of the Direct Category and again in 2023 on the awarding jury for Creative Data.

Scott served on the Board of Governors of the ANA International ECHO Awards for five years and served on the CMA Board of Directors for two years. Outside of his day-to-day client work, Scott helped create and launch ‘This is the Job’ - an important Publicis Groupe initiative to help guide BIPOC students to the exciting world of Advertising & Marketing.

AJ Jones
Chief Strategy Officer
McCann

Ashleigh Smith
Quality Assurance & Creative Operations Associate
Diamond

Andrea Goodwin
Creative Coordinator
Leo Burnett

Björn Bruschke
Vice President - Marketing
Desjardins

Sabaa Quao
Chief Creative Officer
Cossette

Shelley Gainer
Executive Creative Director Retail
Loblaw/Shoppers Drug Mart

Tavia Bakowski
Resource Manager
McCann

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