Special Awards


The Special Awards are complimentary to enter.  Please click on the "+" sign to see more details for the Awards.

Submit your entry

Overview

The new marketing landscape continues to evolve, grow and change and that can bring challenges but also many new opportunities to achieve success! At the heart of impactful marketing, this continues to be true: deliver the right message to the right person at the right time via the right channel. As marketers, we are operating in an integrated world, amplifying our programs via multiple channels. The key is to identify the media mix which is most impactful. All channels have proven, effective roles to play in acquisition, retention and developing advocates for brands.

Direct mail has a unique ability to complement and amplify other channels as well as provide a targeted and personal connection. Today, direct mail can be individually customized and delivered programmatically to the customer in as little as 48 hours, it can be combined with digital to drive higher brand recall, it can target consumers through location-based observed behaviour via smartphones or simply be integrated in an omni-channel marketing campaign.

The Integrated Marketing Award, sponsored by Canada Post, recognizes strategy, creativity and results as achieved in an integrated marketing campaign that includes the specific channel of direct mail. The Integrated Marketing Award recognizes the most outstanding integrated marketing execution of the year.

Who Should Enter

Any campaign that has featured direct mail or used it as an integral part of an integrated marketing campaign within the last 18 months. The direct mail piece needs to have been delivered using Canada Post properties.

In addition to being an eligible entrant, fulfillment houses, statement design firms, consultants, form design firms and printing companies may be interested in collaborating with clients to develop an award submission.

A panel of judges, appointed by Canada Post and CMA, will select one winner based on the following criteria:

  • Creative solution. The campaign must use creative that inspired emotion, connected consumers with the brand or motivated a change of behaviour.
  • Strategic thought. We consider a campaign to be strategically sound when it has considered 3 attributes: Data – reaching the target market with precision to deliver relevance and value, Physicality – triggers emotion and Connectivity – strengthens connections across media touch points. 
  • Results. These should be measurable, robust metrics that demonstrate how a campaign achieved its business objectives and business impact. The results could be an increase in sales, brand recall, a shift in perception or a proven behaviour change.


How to Enter

The Integrated Marketing Award is sponsored by Canada Post and is FREE to enter!

You can enter as many times as you like; submissions can be the same creative as your other entry, or an entirely different campaign.

Instructions:

Apply for this award on the CMA Awards entry website.

  1. Select "Integrated Marketing Award" from the drop–down menu and complete the entry form
  2. If you copied and pasted/replicated this entry from another award entry, be sure to edit the text to address the criteria for the Integrated Marketing Award
  3. Complete the entry as needed 


Each entry must be submitted and uploaded individually. If you are entering the same materials in more than one discipline/category, you must upload the files separately for each entry.

All entries, including French market campaigns, are to be written in English to ensure fair judging. Please provide English translations in print or "dubbed–in" for any creative elements in French.

By entering this award, you grant Canada Post permission to use your entry to demonstrate a "gold standard" of integrated marketing.

Senior Judges

Danielle Doiron profile picture

Danielle Doiron
General Manager, Marketing
Canada Post

Danielle Doiron is the General Manager of Marketing at Canada Post, where she leads brand advertising, consumer and commercial marketing and the small business segment strategy for one of the country’s most complex and high-profile brands. Danielle has over 20 years’ experience in communications, B2B marketing and customer journey management.

In her time at Canada Post, she has established cross-segment brand engagement, customer acquisition and nurture strategies for the company. Leading Canada Post’s consumer behavioural insights portfolio, Danielle has a unique perspective and expertise on evolving Canadian consumer behaviours, their path to purchase and drivers of loyalty. Combined with a deep understanding of the challenges faced by today’s marketers, she and her team consult with Canadian businesses and brands on building optimal integrated marketing strategies that drive success for their programs.   

Danielle established the company’s ecommerce focused data insights & intelligence program, which provides a unique view into Canada’s rapidly growing ecommerce market and arms Canadian merchants with insights to grow their business. She has presented at industry conferences across North America on online shopper expectations and building high-performing omni-channel strategies for the Canadian market.



Marc Cooper profile picture

Marc Cooper
President
Junction59

Marc Cooper is a chartered marketer who joined Junction59 in 2004 and now holds the title of President and partner – leading the evolution of Junction59 for the last decade. He brings 25 years of direct marketing experience to the management of the company’s corporate clients. Marc’s direct marketing background began with marketing business trade magazines. In the late ‘90s, he formed his own consultancy to help small businesses and professional service firms bring their message online. In the mid-2000s, Marc turned his attention to helping the agency’s clients develop award-winning marketing campaigns.

Marc has presented at the CMA’s Small Business Conference, and guest lectured at the University of Toronto. Marc is the co-author of an eBook on simplifying the B2B Buyers Journey and has led the first of its kind research study, in partnership with Ryerson University, aimed at redefining the way we target and reach small businesses in Canada.

Judges Panel

Kristi Tomasin
Director, Smartmail Marketing
Canada Post

Nadia Chegrinec
Director, Sales Enablement and Events Marketing
Canada Post

Audrey Jamieson
President
Marketing Kitchen Inc.

Eleanor Rafter
Director, Smartmail Marketing Channels
Canada Post

Overview

The volume of available data, deeper analytics capabilities and innovations in technology allow marketers to connect more effectively with their customers and markets than ever before.

Whether aiding in the development of an overall marketing strategy, informing the planning of a campaign or evaluating the success of a specific promotion, data analytics is an essential tool in every marketer’s portfolio.

The Data-Driven Marketing Award, sponsored by Environics Analytics, recognizes innovative, creative and exemplary applications of data and analytics in the development of or as key elements in executing marketing campaigns that produce exceptional results.

Who Should Enter

For a marketing campaign or initiative to be considered for the Data-Driven Marketing Award, it must make use of data–driven analytics in a significant or meaningful way, whether in the development, execution or assessment of the campaign.

A panel of judges, appointed by Environics Analytics and CMA, will select one winner based on the following criteria:

  • Creative planning and execution involving data analytics, such as developing a segmentation model to determine the best audiences to test–market a new product; combining purchase history and social values to produce more relevant or personalized messaging for an effective direct marketing campaign; or measuring the current and prospective value of customers to increase product sales per customer.
  • Strategic thought, such as analyzing past data on behaviour and preferences to identifying high–value target customers; determining knowledge gaps and accessing additional data to create a more comprehensive view of customers; or evaluating metrics within the marketing mix to allocate budgets more effectively and efficiently.
  • Results: Innovative engagement, such as leveraging consumer segmentation information to identify and service pockets of underserved markets; offering sponsorship and reward program opportunities to partners that offer products of interest to current customers as determined by their lifestyles and purchase histories; or using social media data to identify and address health–related concerns within specific populations, such as recent immigrants and new parents.



How to Enter

The Data-Driven Marketing Award is sponsored by Environics Analytics and is FREE to enter!

You can enter as many times as you like; submissions can be the same creative as your other entry, or an entirely different campaign.

Instructions:

Apply for this award on the CMA Awards entry website.

  1. Select "Data-Driven Marketing Award" from the drop–down menu and complete the entry form
  2. If you copied and pasted/replicated this entry from another award entry, be sure to edit the text to address the criteria for the Integrated Marketing Award
  3. Complete the entry as needed 



Each entry must be submitted and uploaded individually. If you are entering the same materials in more than one discipline/category, you must upload the files separately for each entry.

All entries, including French market campaigns, are to be written in English to ensure fair judging. Please provide English translations in print or "dubbed–in" for any creative elements in French.

By entering this award, you grant Environics Analytics permission to use your entry to demonstrate a "gold standard" of data-driven marketing.

Senior Judges

Barry Marcus profile picture

Barry Marcus
Director, Advanced Advertising Sales
Corus Entertainment

Barry Marcus is the Director of Advanced Advertising Sales at Corus Entertainment where he helps lead the development, marketing and sale of advanced advertising products and solutions.

After graduating from Osgoode Hall Law School, Barry began his career as a lawyer and later became a management consultant. He then made the move to TV and mobile video as Head of Sales for Generator Productions in 2003. In 2009, Barry got his start on the broadcast side of the business when he joined Shaw Media in the Marketing Ventures department.  Since 2014 Barry has been working in advanced TV advertising and has been responsible for bringing to market products such as Linear Optimization, Addressable Advertising and Dynamic Ad Insertion on VOD.  His current focus is on launching Cynch,  Corus Entertainment’s automated audience buying platform for linear television.

Darryl Coburn profile picture

Darryl Coburn
Senior Vice President and Practice Leader
Environics Analytics

As Senior Vice President and Practice Leader for the media and agency industries, Darryl Coburn focuses on providing analytics solutions and innovative data strategies for clients. With over 20 years of experience in national advertising sales in television and digital, he has led sales teams across the country, overseeing advertising revenue and the development of data-enabled products. Previously, Darryl was Vice President, National Video Sales at Bell Media, where he oversaw the national sales strategy for a number of their TV properties. During this time, he also led the launch of innovative sales products, offering clients better targeting capabilities and advanced advertising solutions.

Judges Panel

Jim Green          
Vice President
Environics Analytics

Andrea Longman             
Vice President of Account Management               
Environics Analytics

Sam Lam             
Solutions Engineer Director
MIQ Canada

Darcy Kelley       
Director, Insights & Strategy
Omnicom Media Group (OMG)

   

Overview

People around the world are demanding to see themselves better represented in advertising. They want to see the true diversity of their communities depicted more often—and more accurately—across many areas, including race, gender, sexual orientation, and people with disabilities. These expectations apply to brands’ full range of marketing, including their online campaigns. In fact, 71% of people expect brands to promote diversity and inclusion in their online advertising.

At Facebook, we recognize the power of creativity to positively impact not only businesses and brands, but also the world at large. This CMA Award rewards creative work that represents the communities that marketers serve across Canada and the world, work that rejects stereotypes and embraces, promotes, and confronts prejudice and inequality by representing individuals and groups of people in an inclusive, progressive, and socially conscious way.

Who Should Enter

All entries must be part of a paid advertising campaign with new creative from 2020 or 2021.

The objective of the award is to identify better representation of people in online ads, inspire and demonstrate more inclusive and authentic advertising content, and recognize the positive impact of inclusive portrayal — for people and businesses.

Entries will need to demonstrate ideas that positively challenge and shift ingrained inequality, discrimination, or injustice. The CMA Business Equality Award recognizes work that implicitly or explicitly addresses issues of inequality or prejudice, through the conscious representation of inclusive representation in advertising. Feel free to submit the full breadth of a campaign or program to demonstrate that inclusive representation is clear throughout all tactics.

The award will evaluate campaigns in terms of their use of inclusive representation in every step of the advertising creative – from the consumer insight or idea to the creative brief, right through to production – not just the diverse talent appearing on camera.

Entries will be evaluated in three areas by a panel of judges appointed by Facebook and the CMA:

  1. Inclusive - Advertising portrays individuals in ways that are authentic and free from stereotypes, while promoting and embracing unique identities in a manner that helps all communities feel welcome, understood and valued.
  2. Representative - Advertising includes individuals who represent diverse backgrounds and identities. Factors that should be considered include, but are not limited to, race, ethnicity, gender identity, sexual orientation, socioeconomic status, religion, age, ability and body type.
  3. Developed by diverse clients, suppliers and partners - Advertising is developed by clients, suppliers and partners (including agencies) who represent diverse backgrounds and communities. These individuals include, but are not limited to, writers, producers, filmmakers, designers, production staff, on-screen talent and editors.


How to Enter

The Business Equality Award is sponsored by Facebook and is complimentary to enter!

You can enter as many times as you like; submissions can be the same creative as your other entry, or an entirely different campaign.

Instructions:

Apply for this award on the CMA Awards entry website.

  1. Select "Facebook Business Equality Award" from the drop–down menu and complete the entry form.
  2. If you copied and pasted/replicated this entry from another award entry, be sure to edit the text to address the criteria for the Integrated Marketing Award
  3. Complete the entry as needed.


Each entry must be submitted and uploaded individually. If you are entering the same materials in more than one discipline/category, you must upload the files separately for each entry.

All entries, including French market campaigns, are to be written in English to ensure fair judging. Please provide English translations in print or "dubbed–in" for any creative elements in French.

By entering this award, you grant Facebook permission to use your entry to demonstrate a "gold standard" of Business Equality.

Overview

For the first time in the history of media, you can reach the world’s professionals - all in one place. LinkedIn is the largest global community of business professionals with 675 million members and growing. These are the decision-makers, influencers, and leaders of today and tomorrow.

They come to LinkedIn with purpose and consume a range of professional content. This includes industry news, expert advice, professional learning, peer insights, and recommendations. This is a very different mindset and intent from other social media platforms. And it’s precisely this aspirational mindset that has led to the explosion of content now shared weekly on the LinkedIn feed.

This mindset and intent makes LinkedIn a uniquely powerful social media channel for B2B marketers. Offering a full suite of products to help companies gain relevant visibility and recognition with their most valuable audiences, LinkedIn has proven a sound investment, which is why 97% of B2B marketers utilize it for their content marketing efforts.

The LinkedIn B2B Marketing Award rewards brands and agencies that leverage the world’s largest professional community to capture attention and drive business results in a business-to-business setting. The award will consider campaigns in terms of their use of strategy, creativity, LinkedIn’s products and campaign results.

Who Should Enter

In this category, we are looking for campaigns that use LinkedIn’s platform to achieve business goals. All entries must be part of a paid advertising campaign reaching an advertiser's primary target audience.

The campaign may be submitted by agencies or brands and will be evaluated in four areas by a panel of judges appointed by LinkedIn and CMA:

  1. Strategy. The campaign must have a strategy that reaches a brand’s target market and solves a business problem in a unique and effective way.
  2. B2B and LinkedIn. Effective use of marketing solutions from LinkedIn in a B2B marketing campaign. The campaign can be an integrated media execution beyond just digital, but winners will be selected based on the innovative use of digital advertising products from Linkedin.
  3. Creative. The campaign submitted must use creative that inspired emotion, connected customers with a brand, or motivated a change in behaviour.
  4. Results. The outcome of the campaign must have a significant impact for the brand or business, whether it be calculated brand impact, leads delivered, cost per acquisition or sales lift.

 

How to Enter

The B2B Marketing Award is sponsored by LinkedIn and is FREE to enter!

You can enter as many times as you like; submissions can be the same creative as your other entry, or an entirely different campaign.  

Instructions:

Apply for this award on the CMA Awards entry website.

  1. Select "B2B Marketing Award" from the drop–down menu and complete the entry form
  2. If you copied and pasted/replicated this entry from another award entry, be sure to edit the text to address the criteria for the Integrated Marketing Award
  3. Complete the entry as needed

 

Each entry must be submitted and uploaded individually. If you are entering the same materials in more than one discipline/category, you must upload the files separately for each entry.

All entries, including French market campaigns, are to be written in English to ensure fair judging. Please provide English translations in print or "dubbed–in" for any creative elements in French.

By entering this award, you grant LinkedIn permission to use your entry to demonstrate a "gold standard" of B2B marketing.

Senior Judges

Jeff Lancaster    

Jeff Lancaster
Agency Lead, North America
LinkedIn

Jeff Lancaster is the Head of Agency Partnerships for LinkedIn Canada, helping the world’s biggest agencies and their clients harness the power of LinkedIn’s platform. His breadth of experience spans a 20-year career where he has held key leadership and business development roles at companies such as GroupM, Catalyst, 24/7 Real Media and Rainforest Digital. Jeff is the co-chair of the CMA B2B Council and also the Secretary of the Board of Directors for the IAB Canada.

Diana Luu profile picture
Diana Luu
Head of Marketing Solutions Canada & Technology North America
LinkedIn

Diana Luu is the Head of LinkedIn’s Marketing Solutions Business for the Canadian Market and Technology in the US. In her role, she oversees the teams’ responsible for building the strategic plan and partnerships to help raise awareness of and drive revenue for LinkedIn and its customers. Outside of LinkedIn, Diana is the Co-Founder of The M2T Collective where she along with her Co-Founders work to change the Media, Marketing and Technology industries for the better through their most powerful asset – talent.  Prior to joining LinkedIn, Diana held various Marketing, Finance and Sales roles at Bell Media and Verizon Media, formally AOL.

Judges Panel 

Akif Unal
Vice President, Customer Marketing Orchestration (Canada) and North American Digital Marketing
TD Bank Group

Carieanne Nickerson
VP, Group Account Director
Carat

Chris Kotyck
Head of Media Activation
MightyHive

Cynthia Stark
Vice President, Global Digital, Brand & Marketing
Sun Life Financial

Fauve Doucet
Vice President, National Media Design
Cossette Media

Jordan Benedet
VP Operational Excellence
GroupM Canada

Katherine Dillon
Director Prospect Marketing Global Commercial Payments Canada
American Express Canada



Canada Post
Integrated Marketing Award Sponsor

 

Environics Analytics
Data Marketing Award Sponsor

 

Facebook-Wordmark-Gray
Business Equality Award Sponsor
LinkedIn
B2B Marketing Award Sponsor




Major Sponsors

  • TD-800x450
  • -420x120
  • CIBC-800x450
  • Canada Post
  • Environics Analytics
  • BMO-800x450

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