B2B Council
The CMA B2B Council develops and facilitates a strong value proposition for business-to-business members. It does so by engaging the B2B community in thought leadership, education, interactive events, knowledge sharing and networking opportunities.
Council Members
Recent Articles Authored by Council
The long, the short and the reality of B2B marketing: Part 2
This is the second blog post in a two-part series from the CMA B2B Council, diving into the topic of short-term conversion and long-term brand plays. Read Part 1 here.
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The long, the short and the reality of B2B marketing: Part 1
This is the first blog post in a two-part series from the CMA B2B Council, diving into the topic of short-term conversion and long-term brand plays.
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Evolving B2B marketing strategies
This blog post explores diverse B2B marketing models, including B2C2B, B2B2C and B2H
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The impact of social media marketing in the B2B environment
It is no secret that the path to purchase is complex. This complexity is multiplied by many factors, including vertical, circumstance and individual preference.
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B2B marketing attribution: where to begin...
Attribution has always been a critical issue when it comes to marketing, and attribution for B2B is no different.
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B2B content marketing done well
A B2B Council blog post authored by Miki Velemirovich and published in March defined what good content marketing has evolved to be
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