B2B Council

Council Members

Co-Chair

Jeff Lancaster

Agency Lead, North America LinkedIn Technology Canada Inc

Member

Dhaval Vediya

Member

Janine Allen

President

Member

Melissa Jung

Partner Marketing Leader Cisco Canada

Member

Robert Wyatt

Business Services Director Optima Communications International Inc.

Member

Steve Lendt

Director Engagement & Analytics Motum B2B

Member

David Kavanagh

Head of Marketing Technology BMO Bank of Montreal

Member

Ashmita Tailor

Director, Integrated Marketing

Member

Julija Noskova

Vice President, Marketing Softchoice

Member

Nancy Mancini

Principal Consultant Marcom Blueprints Inc.

Member

Cynthia Steele

VP, Client Strategy Reprise Digital

Member

Karen Nguyen

Member

Jay Badiani

CMO IBM Canada Ltd.

Member

Miki Velemirovich

President Cargo

Articles Authored by Council

What is a Customer Advisory Board? And No, It’s Not a Marketing Program.

By Nancy Mancini @NancyMancini (President, Marcom Blueprints Inc), CMA's B2B Council Customer Advisory Boards (CABs) are one of the many means of engaging with your customers. Although they can...

In Marketing a Service Business, Consider Three Additional Ps

The Big Idea: The traditional go-to-market strategy has commonly included, as its cornerstone, the 4Ps of marketing – product, price, place and promotion.&nbs...

How to make market research and data insights actionable for B2B campaigns

I had the opportunity to attend the CMAinsights Conference earlier this month. The conference theme was built around "how true insights express the best of data and marketing". The following...

Google is Making The Internet Safer

Brands need to get on board – or risk digital fallout Google is leading global initiatives to make the Internet safer. Global data shows that Canadian brands aren’t keeping up. Fail...

Future of Marketing to SMBs

Small business owners (SBOs) are often misunderstood, underappreciated, and, above all, underserved. They are different from big business leaders and deserve a very different marketing approach. This is even more...

Marketing during the pandemic: Insights from the CMA B2B Council

While Covid-19 is having an impact on everyone, new global research [1] on how the pandemic is affecting marketing indicates that, compared to B2C marketers, their B2B counterparts: Are experi...