B2B Council


Council Members

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Co-Chair

Andrew Au

President Intercept Group

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Co-Chair

Jeff Lancaster

Agency Lead, North America LinkedIn Technology Canada Inc

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Member

Dhaval Vediya

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Member

Janine Allen

President

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Member

Marcello Gortana

Executive Director Tennis Inc.

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Member

Melissa Jung

Partner Marketing Leader Cisco Canada

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Member

Robert Wyatt

Business Services Director Optima Communications International Inc.

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Member

Steve Lendt

Director Engagement & Analytics Motum B2B

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Member

David Kavanagh

Head of Marketing Technology BMO Bank of Montreal

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Member

Ashmita Tailor

Director, Integrated Marketing

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Member

Julija Noskova

Vice President, Marketing Softchoice

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Member

Nancy Mancini

Principal Consultant Marcom Blueprints Inc.

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Member

Jacky Magee

Head of Marketing Amazon

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Member

Cynthia Steele

VP, Client Strategy Reprise Digital

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Member

Karen Nguyen

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Member

Jay Badiani

CMO IBM Canada Ltd.

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Member

Miki Velemirovich

President Cargo

Articles Authored by Council

What is a Customer Advisory Board? And No, It’s Not a Marketing Program.

By Nancy Mancini @NancyMancini (President, Marcom Blueprints Inc), CMA's B2B Council Customer Advisory Boards (CABs) are one of the many means of engaging with your customers.  Although they can...

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In Marketing a Service Business, Consider Three Additional Ps

The Big Idea: The traditional go-to-market strategy has commonly included, as its cornerstone, the 4Ps of marketing – product, price, place and promotion.&nbs...

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How to make market research and data insights actionable for B2B campaigns

I had the opportunity to attend the CMAinsights Conference earlier this month. The conference theme was built around "how true insights express the best of data and marketing". The following...

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Google is Making The Internet Safer

Brands need to get on board – or risk digital fallout  Google is leading global initiatives to make the Internet safer. Global data shows that Canadian brands aren’t keeping up. Fail...

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Future of Marketing to SMBs

Small business owners (SBOs) are often misunderstood, underappreciated, and, above all, underserved. They are different from big business leaders and deserve a very different marketing approach. This is even more...

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Marketing during the pandemic: Insights from the CMA B2B Council

While Covid-19 is having an impact on everyone, new global research [1] on how the pandemic is affecting marketing indicates that, compared to B2C marketers, their B2B counterparts:  Are experi...

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Major Sponsors

  • TD-800x450
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  • CIBC-800x450
  • Canada Post
  • Environics Analytics
  • BMO-800x450

Featured Member

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