B2B Council
Council Members
Articles Authored by Council

What is a Customer Advisory Board? And No, It’s Not a Marketing Program.
By Nancy Mancini @NancyMancini (President, Marcom Blueprints Inc), CMA's B2B Council Customer Advisory Boards (CABs) are one of the many means of engaging with your customers. Although they can...
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In Marketing a Service Business, Consider Three Additional Ps
The Big Idea: The traditional go-to-market strategy has commonly included, as its cornerstone, the 4Ps of marketing – product, price, place and promotion.&nbs...
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How to make market research and data insights actionable for B2B campaigns
I had the opportunity to attend the CMAinsights Conference earlier this month. The conference theme was built around "how true insights express the best of data and marketing". The following...
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Google is Making The Internet Safer
Brands need to get on board – or risk digital fallout Google is leading global initiatives to make the Internet safer. Global data shows that Canadian brands aren’t keeping up. Fail...
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Future of Marketing to SMBs
Small business owners (SBOs) are often misunderstood, underappreciated, and, above all, underserved. They are different from big business leaders and deserve a very different marketing approach. This is even more...
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Marketing during the pandemic: Insights from the CMA B2B Council
While Covid-19 is having an impact on everyone, new global research [1] on how the pandemic is affecting marketing indicates that, compared to B2C marketers, their B2B counterparts: Are experi...
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