B2B Council


The CMA B2B Council develops and facilitates a strong value proposition for business-to-business members. It does so by engaging the B2B community in thought leadership, education, interactive events, knowledge sharing and networking opportunities.

Council Members

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Co-Chair

Andrew Au

President, Intercept Group

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Co-Chair

Jeff Lancaster

Agency Lead, North America, Select one

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Member

Dhaval Vediya

Group Product Manager, CIBC - Canadian Imperial Bank of Commerce

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Member

Janine Allen

President, Kaiser & Partners Inc.

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Member

Marcello Gortana

Co-Founder, Tennis Inc.

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Melissa Jung

Partner Marketing Leader, Cisco Canada

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Member

Robert Wyatt

Business Services Director, Optima Communications International Inc.

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Member

Steve Lendt

Director Engagement & Analytics, Motum B2B

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Member

David Kavanagh

Head of Marketing Technology, BMO Bank of Montreal

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Member

Ashmita Tailor

Director, Integrated Marketing, Microsoft Canada

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Member

Julija Noskova

VP of Marketing, Forward Consulting

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Member

Nancy Mancini

Principal Consultant, Marcom Blueprints Inc.

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Member

Cynthia Steele

VP, Client Strategy, Reprise Digital

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Member

Karen Nguyen

Senior Director, Wireless Marketing, Rogers Communications Canada Inc.

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Jay Badiani

CMO, IBM Canada Ltd.

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Member

Miki Velemirovich

President, Cargo

Recent Articles Authored by Council

Five in 25: Discussions with sales and marketing leaders

Through a series of 25-minute interviews, members of the B2B Council posed five critical questions to sales and marketing leaders across a subset of sectors to better understand the current state of sales and marketing alignment across some of Canada’s biggest organizations. Through our conversations, we uncovered four themes for sales and marketing leaders to consider.

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Future of Marketing to SMBs

Small business owners (SBOs) are often misunderstood, underappreciated, and, above all, underserved. They are different from big business leaders and deserve a very different marketing approach. This is even more...

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Marketing during the pandemic: Insights from the CMA B2B Council

While Covid-19 is having an impact on everyone, new global research [1] on how the pandemic is affecting marketing indicates that, compared to B2C marketers, their B2B counterparts:  Are experi...

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Top tips for remote media interviews

With the shift towards more remote work during COVID-19, members of the media are increasingly relying on virtual interviews through platforms such as Skype and Zoom, as well as live or pre-recorded ...

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Hear what leading B2B experts have to say about B2B Marketing!

Hear from leading B2B thought leaders about some key topics in B2B Marketing and learn more at our upcoming CMAb2b event covering everything from trends, technology tools, content marketing and sales ...

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Make Business to Business Marketing More Human

As technology and automation in B2B marketing grows, there are increasing calls to make B2B marketing more human. This happens to be the theme of CMA's B2B Council, roughly translated as...

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Major Sponsors

  • TD-800x450
  • -420x120
  • CIBC-800x450
  • Canada Post
  • Environics Analytics
  • BMO-800x450

Featured Member

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