B2B Council


The CMA B2B Council develops and facilitates a strong value proposition for business-to-business members. It does so by engaging the B2B community in thought leadership, education, interactive events, knowledge sharing and networking opportunities.

Council Members

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Chair

Dave Burnett

CEO, AOK Marketing

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Chair

Dhaval Vediya

Senior Director, Deposits and Payment Strategy, Business Management & Communications, CIBC - Canadian Imperial Bank of Commerce

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Member

Angela Ferreira

Marketing Manager, Demand Generation - Strategic Accounts, Introhive

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Member

Eric Tang

Executive Vice President, Managing Director, Canada, Porter Novelli

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Member

Erinn Piller

Head of Global Business Marketing, TikTok Canada

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Member

Jill Knaggs

Senior Director, National Communications & Marketing, Canadian Manufacturers & Exporters

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Member

Mahsaw Kazemi

Senior Manager, Canada Marketing, The Trade Desk

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Member

Marc Cooper

Partner and President, Junction59

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Member

Mary-Jane Owen

Founder & President, Asset Digital Communications

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Member

Melissa Leonetti

Manager, B2B Marketing, Mastercard Canada ULC

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Member

Stacey Cummings

Director, Marketing, Purolator Inc.

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Member

Steve Lendt

Director, Engagement & Analytics, Motum B2B

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Member

Tristan Retelsdorf

Lead Director, Brand, Digital and Customer Marketing, TELUS Business

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Member

Melissa Nemec

Sr. Manager, The Scotiabank Women Initiative, Scotiabank

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Member

Santo Ligotti

Vice President Marketing and Member Services, Retail Council of Canada, Digital Marketing Professor, George Brown College - Centre for Business

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Member

Belinda Baugniet

Senior Manager, Sales Marketing, Canada, Roku Canada

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Leeanne Mezzatesta

Senior Manager, Regional Marketing, PwC Management Services LP

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Member

Ashmita Tailor Vardy

Director, Integrated Marketing, Americas, Microsoft

Recent Articles Authored by Council

Breaking into the world of B2B marketing

This blog was developed by members of the CMA’s B2B Council, as part of a subgroup initiative on B2B marketing talent.

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The key(s) to unlocking digital attribution in B2B

Platform attribution plays a vital role in understanding and optimizing digital marketing campaigns.

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Creativity in B2B marketing

Creativity has emerged as a key differentiator for B2B and B2C brands alike, enabling businesses to captivate their audience, forge strong connections, and drive meaningful engagement.

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The long, the short and the reality of B2B marketing: Part 2

This is the second blog post in a two-part series from the CMA B2B Council, diving into the topic of short-term conversion and long-term brand plays. Read Part 1 here.

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The long, the short and the reality of B2B marketing: Part 1

This is the first blog post in a two-part series from the CMA B2B Council, diving into the topic of short-term conversion and long-term brand plays.

Read More

Evolving B2B marketing strategies

This blog post explores diverse B2B marketing models, including B2C2B, B2B2C and B2H

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Major Sponsors

  • BMO-800x450
  • CIBC-800x450
  • Microsoft-2023