The CMA B2B Council develops and facilitates a strong value proposition for business-to-business members. It does so by engaging the B2B community in thought leadership, education, interactive events, knowledge sharing and networking opportunities.
Recent Articles Authored by Council
Five in 25: Discussions with sales and marketing leaders
Through a series of 25-minute interviews, members of the B2B Council posed five critical questions to sales and marketing leaders across a subset of sectors to better understand the current state of sales and marketing alignment across some of Canada’s biggest organizations. Through our conversations, we uncovered four themes for sales and marketing leaders to consider.Read More
Future of Marketing to SMBs
Small business owners (SBOs) are often misunderstood, underappreciated, and, above all, underserved. They are different from big business leaders and deserve a very different marketing approach. This is even more...Read More
Marketing during the pandemic: Insights from the CMA B2B Council
While Covid-19 is having an impact on everyone, new global research  on how the pandemic is affecting marketing indicates that, compared to B2C marketers, their B2B counterparts: Are experi...Read More
Top tips for remote media interviews
With the shift towards more remote work during COVID-19, members of the media are increasingly relying on virtual interviews through platforms such as Skype and Zoom, as well as live or pre-recorded ...Read More
Hear what leading B2B experts have to say about B2B Marketing!
Hear from leading B2B thought leaders about some key topics in B2B Marketing and learn more at our upcoming CMAb2b event covering everything from trends, technology tools, content marketing and sales ...Read More
Make Business to Business Marketing More Human
As technology and automation in B2B marketing grows, there are increasing calls to make B2B marketing more human. This happens to be the theme of CMA's B2B Council, roughly translated as...Read More