Brand Council


The CMA Brand Council provides the Canadian marketing community with expert guidance on the value of brand marketing and offers insights on how to navigate its complex landscape to enhance business success.

Council Members

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Chair

Bruce Symbalisty

Strategic Director & Partner, Reality Engine Inc.

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Chair

Christine Smith

Director, Marketing, Hyundai Auto Canada Corp.

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Hilary Windrem

Senior Director, Brand Marketing, CIBC - Canadian Imperial Bank of Commerce

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Erin Wilson

VP, Marketing, HomeEquity Bank

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Jessica Rosin

Senior Manager, Brand Strategy, Capital One

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Andrew Butts

GM, Ontario & West, Cossette Communications Inc.

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Antoine Levasseur

Group Director, Branding & Design, lg2

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Justin Haberman

Vice President, Client Services, Elemental

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Kristina Koprivica

VP, Corporate Marketing and Strategy, Kruger Products L.P. / Produits Kruger s.e.c.

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Laura Leonard

Senior Marketing Manager, Wealth Management, Scotiabank

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Mike Leon

Managing Director, Brand Heroes Inc.

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Peter Rodriguez

CMO, Brand Igniter Inc.

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David Brown

President, Mindshape

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Alexandra Ungureanu

Director, CMO Advisory,

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Emily Rabe

Director, Marketing and Communications, The Bishop Strachan School

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Irem Lutz

Senior Marketing Director, Brand and Digital,

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Elena Herweyer

CEO, Creative Director, Art Fresh Inc.

Recent Articles Authored by Council

Navigating global brand positioning

In our increasingly interconnected world, businesses no longer operate within the confines of geographical borders.

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Generating and maintaining employee trust

This blog post is part of a blog series developed by members of the CMA Brand Council on the topic of “brand as a value generator.”

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Creating value without overspending

This blog post is part of a blog series developed by members of the CMA Brand Council on the topic of “brand as a value generator.”

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Pricing power: The true ROI of branding

This blog post is part of a blog series developed by members of the CMA Brand Council on the topic of “brand as a value generator.”

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Brand as value generator

Members of the CMA Brand Council have prepared a 5-part blog series on the topic of “brand as a value generator.”

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We have the power to do good

There is an immense power that lies within the marketing industry that should be leveraged to act for the good of the environment and biodiversity.

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