Marketing Talent Committee


The CMA Marketing Talent Committee develops thought leadership, tools and best practices to foster exceptional talent and elevate the ability of marketing to transform business.

Committee Members

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Chair

Darya Ilyenko

VP, People, Financeit

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Member

Chloe Mckenzie

Director, People and Culture, Salt XC

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Member

Raymond Ludwin

Senior Director, Promotional Marketing, Air Canada

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Member

Raunica Ahluwalia

Professor, Seneca

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Member

Jordan Swerid

Director of Field Marketing, Investors Group

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Member

Jordan Yates

Associate Director, Paid Search, Other Advertising Consultancy Inc.

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Member

Susan Oliver

SVP, Human Resources, Environics Analytics

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Member

Simone Hughes

Remote Sessional Lecturer, University of Calgary

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Member

Tulsi Dharel

Professor, Centennial College

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Member

Kelly Morgan

Senior Director, Aber Group Inc.

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Member

Kate Dinham

Business Unit Director,

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Member

Laura Robinson

EVP, Managing Director, Tadiem

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Member

Bailey Cotter

Director, Talent Strategies, CIBC - Canadian Imperial Bank of Commerce

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Member

Kimberly Armstrong

Global Chief Marketing Officer, Active International

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Member

Claudia Garcia Mayne

Senior Director, Brand, The Cadillac Fairview Corporation Limited

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Member

Lora Kavanagh

Senior Director, Creative Studio, and Donation, Sponsorship, and Experiential Events, Desjardins

Recent Articles Authored by Committee

Lead your marketing career: Truths, myths, and strategies

Career growth is not just about climbing a ladder, it’s about positioning yourself for success.

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Upskilling for marketers: Future-proofing talent

Upskilling reflects the increasing importance placed on continuous learning and skill development, particularly in the face of rapid and disruptive technological change.

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Balancing act: Navigating the hybrid work model transformation

The shift from office cubicles to kitchen counters was not just a reactionary measure to the global pandemic

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AI impact on hiring, talent, skills and roles

In today's fast-paced and digitally driven world, the process of hiring top talent has evolved significantly.

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Attracting diverse talent

Bringing diverse talent into the organization is a priority for many of us

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Staying ahead of offer rejections

Hiring after Covid feels different. On one hand – having interviews virtually is significantly more convenient for both the interviewers and the interviewees.

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