Martech Council
The CMA Martech Council provides thought leadership and insights to help marketers understand how to operate in the “new” through the use of technology, and is a leading source of information exploring evolving trends, human implications, business outcomes, and forward thinking leadership.
Council Members
Recent Articles Authored by Council
What marketers need to know about the AI and martech landscape
Each year, Scott Brinker of chiefmartec.com releases an updated graphic of the martech landscape.
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Modernizing marketing: Navigating business transformation in a digital era
In the face of rapid technological advancements and shifting consumer behaviours, the marketing industry stands at a pivotal crossroads
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Harnessing hyper-personalization in modern marketing
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Enrich CX with a passwordless future
As the digital landscape shifts towards a cookieless world and the need increases for better security for customer data, Chief Marketing Officers (CMOs) and Chief Digital Officers (CDOs) are presented with a unique challenge and opportunity
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Where are you on the martech maturity curve?
After years of convincing your organization to invest in a modern martech stack, your marketing team is finally seeing traction and early results
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Synthetic data and marketing
The map is not the territory; it’s an abstraction of reality that can help you “see” over the hill without moving
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