Martech Council


The CMA Martech Council provides thought leadership and insights to help marketers understand how to operate in the “new” through the use of technology, and is a leading source of information exploring evolving trends, human implications, business outcomes, and forward thinking leadership.

Council Members

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Chair

Michael Annett

Strategic Accounts Executive, Okta

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Chair

Paul Lacap

Associate Vice President, Marketing, SAIT

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Past Chair

Geoff Linton

President, Tekside.io

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Member

Vera Cvetkovic

Director Marketing Business Operations, Canada Post Corporation

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Member

Colleen Preisner

Senior Vice President, Managing Director, Shift Paradigm

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Member

Darcy Kelley

Managing Director, Annalect Canada, Omnicom Media Group

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Member

Jeff Pontes

VP, Digital Strategy & Data Analytics, Salt XC

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Member

Lidia Feraco

Professor, School of Business, Conestoga College

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Member

Stephanie Wu

Senior Manager, Marketing Data Strategy and Martech Enablement, BMO Bank of Montreal

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Member

Sandra Pacitti

Head of Digital, Norton Rose Fulbright

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Member

Patrick Fallarme

Director, Digital Marketing Technology, RBC

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Member

Kenny Guest

IBM Martech Practice Executive, IBM Canada Ltd.

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Member

Geoff Crain

Senior Director, Sales & Marketing, Kingstar Media

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Member

Vanda Provato

Chief Marketing & Digital Officer, LCBO

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Member

Corbett Fine

VP Digital Marketing, IG Wealth Management

Recent Articles Authored by Council

Modernizing marketing: Navigating business transformation in a digital era

In the face of rapid technological advancements and shifting consumer behaviours, the marketing industry stands at a pivotal crossroads

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Harnessing hyper-personalization in modern marketing

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Enrich CX with a passwordless future

As the digital landscape shifts towards a cookieless world and the need increases for better security for customer data, Chief Marketing Officers (CMOs) and Chief Digital Officers (CDOs) are presented with a unique challenge and opportunity

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Where are you on the martech maturity curve?

After years of convincing your organization to invest in a modern martech stack, your marketing team is finally seeing traction and early results

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Synthetic data and marketing

The map is not the territory; it’s an abstraction of reality that can help you “see” over the hill without moving

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Women in martech

This is Part 3 of a three-part blog series on the importance of increasing the representation of women in martech.

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Major Sponsors

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