Martech Council


The CMA Martech Council provides thought leadership and insights to help marketers understand how to operate in the “new” through the use of technology, and is a leading source of information exploring evolving trends, human implications, business outcomes, and forward thinking leadership.

Council Members

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Chair

Jeff Pontes

SVP, Digital Strategy & CX Consulting, Salt XC

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Chair

Michael Annett

Senior Director, Financial Services, Okta

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Past Chair

Paul Lacap

Associate Vice President, Marketing, SAIT

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Member

Corbett Fine

VP Digital Marketing, IG Wealth Management

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Member

Darcy Kelley

Managing Director, Data Solutions & Marketing Technology, Omnicom Media Group

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Member

Kenny Guest

IBM Martech Practice Executive, IBM Canada Ltd.

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Member

Patrick Fallarme

Director, Digital Marketing Technology, Manulife

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Member

Sandra Pacitti

Head of Digital, PwC Management Services LP

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Member

Stephanie Wu

Senior Manager, Marketing Data Strategy and Martech Enablement, BMO Bank of Montreal

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Member

Vanda Provato

Chief Marketing & Digital Officer, LCBO

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Member

Vera Cvetkovic

Director Marketing Business Operations, Canada Post Corporation

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Member

Sanjam Hundal

VP, Client Services Lead, FCB/Six

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Member

Kevyn Murray

Senior Digital Marketing Manager, LifeLabs LP

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Member

Christy MacLeod

Chief Data & Solutions Officer, KINESSO

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Member

Shelley Cornforth

Digital Strategy Executive, 5d digital

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Member

Vassilis Douros

Head of Digital and Media Strategy TCS, TELUS

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Member

Mike Moussa

VP, Enterprise Digital Marketing, Canadian Tire Corporation, Forzani Group Limited

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Member

Stephen Kim

VP of Data and Analytics, JAM CRM Inc.

Recent Articles Authored by Council

The next age of CX: Maintaining customer facing systems

The marketing landscape is shifting fast, and delivering exceptional customer experiences isn’t optional anymore – it’s survival.

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Agentic AI in marketing: From cautious conservatism to bold innovation

The rise of agentic AI, a class of AI systems capable of autonomous decision-making, goal-setting, and sustained action, has sent ripples across industries.

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From performance marketing to experience marketing: Engineering meaningful consumer connections

Why the future of martech is rooted in connection, not just conversion

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Why the customer experience ecosystem matters

For years, marketers have relied on the traditional customer journey – a linear path from awareness to purchase to loyalty. This model no longer reflects reality.

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Three key strategies for CMO’s to unlock customer insights in 2025

Unlocking customer insights is a tedious process that requires a cohesive strategy and buy-in across multiple teams and channels

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Are you ready for a CDP?

Buying the newest and coolest products in the market seems like something that individuals do, but does this trend carry over into the corporate world for corporations?

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Major Sponsors

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