Martech Council
The CMA Martech Council provides thought leadership and insights to help marketers understand how to operate in the “new” through the use of technology, and is a leading source of information exploring evolving trends, human implications, business outcomes, and forward thinking leadership.
Council Members
Recent Articles Authored by Council
Aligning the C-suite to action: A data-driven approach to growth
In today's rapidly evolving market, sustainable growth requires a fundamental shift in how businesses leverage data, technology and customer engagement.
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The next age of CX: Maintaining customer facing systems
The marketing landscape is shifting fast, and delivering exceptional customer experiences isn’t optional anymore – it’s survival.
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Agentic AI in marketing: From cautious conservatism to bold innovation
The rise of agentic AI, a class of AI systems capable of autonomous decision-making, goal-setting, and sustained action, has sent ripples across industries.
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From performance marketing to experience marketing: Engineering meaningful consumer connections
Why the future of martech is rooted in connection, not just conversion
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Why the customer experience ecosystem matters
For years, marketers have relied on the traditional customer journey – a linear path from awareness to purchase to loyalty. This model no longer reflects reality.
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Three key strategies for CMO’s to unlock customer insights in 2025
Unlocking customer insights is a tedious process that requires a cohesive strategy and buy-in across multiple teams and channels
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