Media Council
The CMA Media Council shares diverse perspectives based on their wide range of experiences around issues facing various facets of media—including clients, agencies, partners, technology, broadcasters and content—to empower marketers to make informed decisions.
Council Members
Recent Articles Authored by Council
Reclaiming media’s value: the evolving role of agencies in a more complex landscape
The media ecosystem has never been more dynamic—or more difficult to navigate. Inflationary pressures, the rapid rise of retail media, fragmented measurement, and declining confidence in attribution have all contributed to a growing sense of uncertainty among marketers.
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The evolving role of media agencies in Canada: from media buying to strategic orchestration
This article reflects themes and observations discussed among CMA Media Council members and captures shared perspectives on how the role of Canadian media agencies is changing. This is Part 1 of a two-part blog series.
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The AI revolution in Canadian marketing: Seizing the opportunity and charting the course
Following the upskilling of more than 1,300 professionals, the program’s second phase will focus on strengthening marketing expertise in sectors such as automotive, food processing and grocery retail
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How Canadian marketers can lead through economic uncertainty
Following the upskilling of more than 1,300 professionals, the program’s second phase will focus on strengthening marketing expertise in sectors such as automotive, food processing and grocery retail
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Tackling career uncertainty in today’s marketing landscape
At a recent Canadian Marketing Association Media Council meeting, the conversation turned to the reality of career uncertainty, and the group shared raw, practical and inspiring insights for navigating those moments with strength and strategy.
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The future of the Canadian media ecosystem
We recently gathered with fellow industry leaders, who are part of the Canadian Marketing Association’s Media Council, to tackle a question that’s both timely and complex: What does the future of the Canadian media ecosystem look like, and what role do we play in shaping it?
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