Media Council


The CMA Media Council voices diverse opinions and perspectives around current issues facing various facets of media - including clients, agencies, partners, technology, broadcasters and content - and guides the industry in making good decisions.

Council Members

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Co-Chair

Reagan Zuzarte

President, Triangles

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Co-Chair

Sarah Thompson

CSO, Mindshare Canada

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Member

Bob Kane

VP Sales, The Podcast Exchange

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Member

Chloé Boissonnault

GM, Marketing & Communications, Bell Media

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Member

Mary Kreuk

,

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Member

Ishma Alexander-Huet

VP, Client Advice & Management, Head of Learning & Culture, Initiative Media Canada, Inc.

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Member

Caroline Gianias

President, Radio Connects

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Member

Claire Jones

SVP, Operations, MiQ

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Member

James Hannah

Group Director, Advertising Cloud, Adobe Canada

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Member

Penny Hicks

Managing Director, Client Partnerships, The Globe and Mail

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Member

Peter Boggs

SVP and Practice Leader, Environics Analytics

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Member

Erika Lang

Director, National and Multi-Market Sales, Star Metro Media

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Member

Julie Unsworth

Director, Corporate Marketing, Walmart Canada Corp.

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Member

Noah Vardon

VP National Media Lead- The Greenhouse Team, Cossette Media

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Member

Sarah Fitzgerald

Industry Manager – Technology, Connectivity & Entertainment, Facebook

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Member

Jamie Gargatsougias

Head of Brand, YouTube Strategy, Google Inc.

Recent Articles Authored by Council

Canada’s media agency selection process defined

Media is the largest line item in a marketing budget, and the effectiveness of that spend is closely tied to the quality of partnerships between marketers, creative agencies and...

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Marketing changes in 2021 require a big picture view

The challenge now is for marketers to understand the options replacing universal personal identifiers that track...

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Media Has a Systemic Talent Issue Pt. 1

Part 1: Thoughts from the CMA’s Media Council Talent in media needs to be different and adaptable. We are at the centre of the most investment for marketing dollars, yet the talent we are attra...

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Cross Media Measurement: A unicorn in the making?

The topic of Cross Media Measurement (CMM) is not new, and judging by conversations with senior media executives, it is not going away anytime soon. While the media industry is not necessarily known ...

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What the future holds for media: Insights from the CMA Media Council

There are a variety of scenarios that may play out ahead when it comes to the media industry. The CMA Media Council, comprised of buyers, planners, media producers, platforms and other industry leade...

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How is media impacted by COVID-19? Insights from the CMA Media Council

Times are changing, and they are changing quickly. In our monthly meetings, the CMA Media Council dedicates time to discuss pressing issues. In this week’s meeting, we addressed the topic on ev...

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