Media Council


The CMA Media Council shares diverse perspectives based on their wide range of experiences around issues facing various facets of media—including clients, agencies, partners, technology, broadcasters and content—to empower marketers to make informed decisions.

Council Members

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Chair

Caroline Gianias

President, Radio Connects

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Chair

Ishma Alexander-Huet

EVP, Client Advice & Management, Head of Learning & Culture, Initiative Media Canada, Inc.

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Member

Armin Huska

Head of Media and Agency Management, RBC

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Member

Arden Tucker

Sr. Director, Solutions Consultant, TRKKN, Omnicom Media Group

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Rita Steinberg

Group Media Director, Fuse Create

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Jennifer Lewis

Chief Client Officer, Carat Canada

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Member

Barb Huggett

General Manager & SVP Ad Sales, Captivate

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Member

Andrea Longman

Senior Vice President, Practice Leader Media and Agency, Environics Analytics

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Member

Anita Boyle Evans

VP, Client Services, Numeris

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Darrick Li

VP Sales, North America Media Owners, Standard Media Index

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Member

Hilary Borndahl

Founder & CEO, Miix Analytics Inc.

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Hiran Krishnalingam

Senior Account Director, Saatchi & Saatchi Advertising Inc

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Member

Julie Unsworth

Sr Director, Seasonal & Corporate Marketing, Walmart Canada Corp.

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Penny Hicks

Managing Director, Client Partnerships, The Globe and Mail

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Member

Scott Stewart

General Manager, Glassroom

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Tonia Au

Associate Vice President - Media & PR, Ethnicity Multicultural Marketing Inc.

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Steve Muscat

VP, Strategic Partnerships, Active International

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Chris Williams

CMO, Arima data

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Trevor Cresswell

Advertising Industry Relations Lead, Google Inc.

Recent Articles Authored by Council

Media trends to watch for in 2024

The 2024 Canadian media landscape presents a fascinating study in contrast and evolution, marked by economic shifts, technological innovation, a changing population base and regulatory changes, which offer both challenges and opportunities.

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Social commerce: The ultimate evolution of digital’s “shop now”

This blog post examines the opportunities that social commerce provides, and touches on what to look out for as well as the ROI myth for Canadian marketers.

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What economic uncertainty may mean for the media and advertising industry in 2023

Economic uncertainties are likely to impact many aspects of our lives in 2023.

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How brands can drive better performance

If we look at the media industry today, we can see that consumers and advertisers are at odds with one another.

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Building authentic connections with multicultural Canadians and newcomers

Diversity is part of our collective Canadian identity. In fact, according to the most recent census data, one-fifth of Canada’s population is foreign-born, representing almost eight million people

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Exploring the right to disconnect: A media agency perspective

Ontario will spur a shift in our commitment to employees, while also sparking difficult conversations with our client partners.

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