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Your One-Stop Destination for Professional Development in Marketing

Looking to elevate your marketing skills? You're in the right place. The Canadian Marketing Association (CMA) is your premier destination for marketing upskilling at every career stage. From aspiring marketers to seasoned executives, we offer a comprehensive range of professional development programs designed to enhance your expertise, advance your career, and keep you at the forefront of the rapidly evolving marketing landscape. Discover how CMA can power your professional growth and help you stay ahead in the dynamic and exciting world of marketing.

Flexible Learning Options

At the CMA, we understand that every marketer's journey is unique. That's why we offer a variety of learning formats to fit your lifestyle and learning preferences.

In-Person and Online Live Trainings

Dive deep into specific marketing topics with our half-day expert-led sessions, including industry best practices, timely case studies and examples.

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Instructor Led Certificates

Engage in comprehensive learning experiences over a structured timeframe and get a certificate of completion to showcase your new skills.

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On-Demand
Certificates

Study at your own pace with our flexible, self-guided programs that also result in a certificate upon completion.

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[SOLD OUT] Women in Business: Harnessing AI, Captivate Exclusive Experience

Toronto , Canada
355 King St W Porter Ballroom

This event will focus on empowering women to lead with confidence in an AI-driven world. We’ll share current research findings & trends from Captivate’s proprietary panel of urban professionals

This event will focus on empowering women to lead with confidence in an AI-driven world We’ll share current research findings & trends from Captivate’s proprietary panel of urban professionals

The keynote speaker, Wet Cement Founder and CEO, Jennifer Willey will lead a workshop enabling attendees to harness AI to boost confidence in key business scenarios, enhance communication, forge stronger networks and aid in leading strategic negotiations. Attendees will also gain insights into how to mitigate unintentional AI bias.

The keynote will be followed by Panel & Q&A

Special Note: This workshop is platform-agnostic, with examples using ChatGPT. For the best experience, we recommend downloading your preferred platform (e.g., Claude, Gemini, Microsoft Copilot, or Meta AI) ahead of the session.

Key takeaways:

  • Boost Confidence: Learn how AI can provide data-driven insights and practical tools to bolster your confidence in key business scenarios, from presenting ideas to negotiating high-stakes deals.

  • Enhance Communication: Use AI to manage difficult conversations, advocate for inclusivity, and communicate effectively within your team and across your organization.

  • Forge Stronger Networks: Explore how AI can optimize your networking strategies and help build meaningful connections, whether at industry events or through platforms like LinkedIn

  • Lead Strategic Negotiations: AI can be your secret weapon in developing strategies for negotiating promotions, compensation, or securing new roles—enabling you to advocate for your worth with data-backed confidence.

  • Address Bias in AI: As a leader in marketing, you’ll gain insights into how AI models can unintentionally perpetuate bias. We’ll explore ways to identify these biases and mitigate their impact to ensure more equitable, inclusive marketing strategies

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Upskilling Opportunities

CUSTOMIZED
TRAINING
Prefer to learn as a team or need something more tailored? CMA offers custom-designed programs to meet your unique business needs.
  • Flexible Locations: At our sites, virtually, your office, or off-site.
  • Tailored Content: Designed for your specific training requirements and hot topics.
  • Uninterrupted Learning: Focused sessions for maximum impact for your entire marketing team. 
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BECOME A CHARTERED MARKETER
Join marketing professionals across Canada who are setting the standard in marketing excellence. The Chartered Marketer (CM) designation, established by the CMA, is your invitation to the CM community!
Based on your education and expertise as a marketing professional, the journey to achieve your CM designation depends on your needs and timeline.
Learn More
ASPIRING MARKETERS: KICKSTART YOUR MARKETING CAREER WITH CMA NXT
Are you a student, recent graduate, or looking to break into the exciting world of marketing? CMA NXT is your launchpad to success. Our innovative video platform and community are designed to bridge the gap between education and your first marketing job. With CMA NXT You'll:
  • Get notified on new exclusive content from industry leaders.
  • Receive invitations to free events to connect with marketing professionals.
  • Develop the skills employers are looking for
UNLOCK FREE ACCESS NOW

Discover Why Marketing Professionals Nationwide Trust CMA for Their Professional Growth 

CMA is your partner for all your
professional development needs

Whether you're taking your first steps in marketing or aiming for the C-suite, CMA has the resources, community, and expertise to fuel your journey. Start exploring our professional development offerings today and take control of your marketing career.
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