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Your One-Stop Destination for Professional Development in Marketing

Looking to elevate your marketing skills? You're in the right place. The Canadian Marketing Association (CMA) is your premier destination for marketing upskilling at every career stage. From aspiring marketers to seasoned executives, we offer a comprehensive range of professional development programs designed to enhance your expertise, advance your career, and keep you at the forefront of the rapidly evolving marketing landscape. Discover how CMA can power your professional growth and help you stay ahead in the dynamic and exciting world of marketing.

Flexible Learning Options

At the CMA, we understand that every marketer's journey is unique. That's why we offer a variety of learning formats to fit your lifestyle and learning preferences.

In-Person and Online Live Trainings

Dive deep into specific marketing topics with our half-day expert-led sessions, including industry best practices, timely case studies and examples.

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Instructor Led Certificates

Engage in comprehensive learning experiences over a structured timeframe and get a certificate of completion to showcase your new skills.

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On-Demand
Certificates

Study at your own pace with our flexible, self-guided programs that also result in a certificate upon completion.

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CMA Café: The changing face of PR : How can you build Your Digital Footprint?

Join Victoria Kirk, a 20-year PR veteran, Founder of Verified Communications, and former PR lead at Gap Inc., with experience at top agencies NATIONAL and Cossette.

Welcoming members Director level and up, to join up to 15 Marketing Leaders in this executive round table discussion.

Join Victoria Kirk, a 20-year PR veteran, Founder of Verified Communications, and former PR lead at Gap Inc., with experience at top agencies NATIONAL and Cossette.

In an age of consumer skepticism, PR has never been more critical. While the media landscape continues to evolve, one thing remains constant: PR is—and always has been—about credibility and trust.

In this conversation, we will explore:

  • Emerging trends in PR and what’s shaping them – from the rise of newsfluencers to the evolution of the corporate newsroom.
  • Why major brands like Nike and Burger King are shifting from performance marketing to a brand-first approach – and how PR plays a pivotal role in the mix through building brands, while driving search.
  • How to build your digital footprint with the power of PR and storytelling – turning media coverage into lasting influence.
  • Tactical tips to capture press interest – what journalists and media gatekeepers look for and how to stand out in a crowded landscape.

Please submit your questions and come prepared to chat. Only 15 spots available.

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Upskilling Opportunities

CUSTOMIZED
TRAINING
Prefer to learn as a team or need something more tailored? CMA offers custom-designed programs to meet your unique business needs.
  • Flexible Locations: At our sites, virtually, your office, or off-site.
  • Tailored Content: Designed for your specific training requirements and hot topics.
  • Uninterrupted Learning: Focused sessions for maximum impact for your entire marketing team. 
Submit a Request Today
BECOME A CHARTERED MARKETER
Join marketing professionals across Canada who are setting the standard in marketing excellence. The Chartered Marketer (CM) designation, established by the CMA, is your invitation to the CM community!
Based on your education and expertise as a marketing professional, the journey to achieve your CM designation depends on your needs and timeline.
Learn More
ASPIRING MARKETERS: KICKSTART YOUR MARKETING CAREER WITH CMA NXT
Are you a student, recent graduate, or looking to break into the exciting world of marketing? CMA NXT is your launchpad to success. Our innovative video platform and community are designed to bridge the gap between education and your first marketing job. With CMA NXT You'll:
  • Get notified on new exclusive content from industry leaders.
  • Receive invitations to free events to connect with marketing professionals.
  • Develop the skills employers are looking for
UNLOCK FREE ACCESS NOW

Discover Why Marketing Professionals Nationwide Trust CMA for Their Professional Growth 

CMA is your partner for all your
professional development needs

Whether you're taking your first steps in marketing or aiming for the C-suite, CMA has the resources, community, and expertise to fuel your journey. Start exploring our professional development offerings today and take control of your marketing career.
Sign-up for MyCMA to not miss out on upcoming professional development opportunities, events and get subscribed to our Top 5 Picks e-newsletter for weekly marketing news.

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