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Your One-Stop Destination for Professional Development in Marketing

Looking to elevate your marketing skills? You're in the right place. The Canadian Marketing Association (CMA) is your premier destination for marketing upskilling at every career stage. From aspiring marketers to seasoned executives, we offer a comprehensive range of professional development programs designed to enhance your expertise, advance your career, and keep you at the forefront of the rapidly evolving marketing landscape. Discover how CMA can power your professional growth and help you stay ahead in the dynamic and exciting world of marketing.

Flexible Learning Options

At the CMA, we understand that every marketer's journey is unique. That's why we offer a variety of learning formats to fit your lifestyle and learning preferences.

In-Person and Online Live Trainings

Dive deep into specific marketing topics with our half-day expert-led sessions, including industry best practices, timely case studies and examples.

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Instructor Led Certificates

Engage in comprehensive learning experiences over a structured timeframe and get a certificate of completion to showcase your new skills.

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On-Demand
Certificates

Study at your own pace with our flexible, self-guided programs that also result in a certificate upon completion.

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CMA Café: Trust what you create

Toronto , Canada
16 York St 7th Floor

Join IBM and Adobe to explore this very question at a networking lunch followed by an interactive discussion and sharing our real world experience.

Welcoming members Director level and up, to join up to 15 Marketing Leaders in this executive round table discussion.

Generative AI offers marketing a time to shine. It fuels both high-octane content creation and real-time data analysis, giving marketing teams the boost needed to deliver hyper-personalized customer communications.

At the same time, adopting GenAI on an enterprise scale and unlocking business value require trusted solutions – especially when dealing with IP and enterprise sensitive data. So how can you trust what you create?

Join IBM and Adobe to explore this very question at a networking lunch followed by an interactive discussion and sharing our real world experience. And let us show you how together, we put generative AI to work so that you can trust what you create — and create trust with every personalized interaction.

Alexis Zamkow and Miglena Nikolova are excited to host this CMA café and discuss real enterprise use cases. We welcome your perspectives on how you are using the technology at your company today, and what your plans are for the future. 

Please submit your questions and come prepared to chat. Only 15 spots available.

Alexis Zamkow, Global Offering Leader, Intelligent Marketing Transformation, IBM Consulting
Alexis oversees IBM’s Global Intelligent Marketing offering, which provides clients with the state-of-the-art technology, processes and expertise to deliver exceptional customer experiences designed to achieve revenue growth while optimizing costs. As both a client and agency practitioner of advanced data and analytics across marketing, sales and service, Alexis advocates for cross-functional engagement to meet end-to-end consumer needs and optimize employee productivity.

Miglena Nikolova, Portfolio Advisory Marketing Lead, IBM Canada
Miglena is a results-focused, globally minded marketing and communications strategist, with experience across industries including technology, financial services, consulting, and the not-for-profit sector. She works with clients to bring compelling marketing and communications strategies to life to drive business growth, create engagement and value for all stakeholders. She is passionate about diversity and inclusion, coaching and mentoring, creating work culture, creativity and innovation.

For more than 20 years, IBM and Adobe have partnered at the intersection of strategy, design and technology to digitally reinvent your business. Together, we deliver trusted, AI-powered experiences that delight customers across every digital touchpoint. Our experts help you leverage Adobe’s technology to create tailored solutions specific to your business—unlocking the value of your customer data to make every interaction more personal.

Our consulting expertise across all three Adobe Clouds paired with more than 21,000 skilled AI practitioners has earned us the reputation of being trusted experts in the ecosystem who handle many of Adobe’s largest and most complex clients.

Together, Adobe and IBM put generative AI to work so that you can trust what you create — and create trust with every personalized interaction.

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Upskilling Opportunities

CUSTOMIZED
TRAINING
Prefer to learn as a team or need something more tailored? CMA offers custom-designed programs to meet your unique business needs.
  • Flexible Locations: At our sites, virtually, your office, or off-site.
  • Tailored Content: Designed for your specific training requirements and hot topics.
  • Uninterrupted Learning: Focused sessions for maximum impact for your entire marketing team. 
Submit a Request Today
BECOME A CHARTERED MARKETER
Join marketing professionals across Canada who are setting the standard in marketing excellence. The Chartered Marketer (CM) designation, established by the CMA, is your invitation to the CM community!
Based on your education and expertise as a marketing professional, the journey to achieve your CM designation depends on your needs and timeline.
Learn More
ASPIRING MARKETERS: KICKSTART YOUR MARKETING CAREER WITH CMA NXT
Are you a student, recent graduate, or looking to break into the exciting world of marketing? CMA NXT is your launchpad to success. Our innovative video platform and community are designed to bridge the gap between education and your first marketing job. With CMA NXT You'll:
  • Get notified on new exclusive content from industry leaders.
  • Receive invitations to free events to connect with marketing professionals.
  • Develop the skills employers are looking for
UNLOCK FREE ACCESS NOW

Discover Why Marketing Professionals Nationwide Trust CMA for Their Professional Growth 

CMA is your partner for all your
professional development needs

Whether you're taking your first steps in marketing or aiming for the C-suite, CMA has the resources, community, and expertise to fuel your journey. Start exploring our professional development offerings today and take control of your marketing career.
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