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Your One-Stop Destination for Professional Development in Marketing

Looking to elevate your marketing skills? You're in the right place. The Canadian Marketing Association (CMA) is your premier destination for marketing upskilling at every career stage. From aspiring marketers to seasoned executives, we offer a comprehensive range of professional development programs designed to enhance your expertise, advance your career, and keep you at the forefront of the rapidly evolving marketing landscape. Discover how CMA can power your professional growth and help you stay ahead in the dynamic and exciting world of marketing.

Flexible Learning Options

At the CMA, we understand that every marketer's journey is unique. That's why we offer a variety of learning formats to fit your lifestyle and learning preferences.

In-Person and Online Live Trainings

Dive deep into specific marketing topics with our half-day expert-led sessions, including industry best practices, timely case studies and examples.

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Instructor Led Certificates

Engage in comprehensive learning experiences over a structured timeframe and get a certificate of completion to showcase your new skills.

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On-Demand
Certificates

Study at your own pace with our flexible, self-guided programs that also result in a certificate upon completion.

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[In-Person] Fueling Culture: Why Investing in Canadian Media Matters, CBC Exclusive Experience

Toronto , Canada
350 King Street West TIFF Bell Lightbox, 6th Floor

This event brings together fresh research, industry insights, and a behind-the-scenes look at the JUNOS, Canada’s biggest night in music, to explore why Canadian media matters, the challenges it faces, and the opportunities for marketers to make an impact.

Canada’s media and advertising industry is a cornerstone of our economy and cultural identity. This event brings together fresh research, industry insights, and a behind-the-scenes look at the JUNOS, Canada’s biggest night in music, to explore why Canadian media matters, the challenges it faces, and the opportunities for marketers to make an impact.

You’ll hear from Sarah Thompson (Glassroom) on how Canadian media drives jobs, revenue, and cultural production, from Julie Kerr (CBC) and Philippe Kleim (Corus) on navigating a fragmented landscape, and from executives working on the JUNOS on how ad-supported media fuels world-class cultural moments. By the end, you’ll see how your investment choices directly shape both economic growth and the stories that define us.

Top Takeaways:

  • Understand the economic power of Canadian media and its direct contribution to jobs and GDP.
  • Learn how to effectively navigate a fragmented media landscape with actionable strategies.
  • See how ad-supported ecosystems create cultural success stories, with the JUNOS as a living example.
  • Discover how advertising in trusted Canadian environments builds deeper consumer trust.

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Upskilling Opportunities

CUSTOMIZED
TRAINING
Prefer to learn as a team or need something more tailored? CMA offers custom-designed programs to meet your unique business needs.
  • Flexible Locations: At our sites, virtually, your office, or off-site.
  • Tailored Content: Designed for your specific training requirements and hot topics.
  • Uninterrupted Learning: Focused sessions for maximum impact for your entire marketing team. 
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BECOME A CHARTERED MARKETER
Join marketing professionals across Canada who are setting the standard in marketing excellence. The Chartered Marketer (CM) designation, established by the CMA, is your invitation to the CM community!
Based on your education and expertise as a marketing professional, the journey to achieve your CM designation depends on your needs and timeline.
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ASPIRING MARKETERS: KICKSTART YOUR MARKETING CAREER WITH CMA NXT
Are you a student, recent graduate, or looking to break into the exciting world of marketing? CMA NXT is your launchpad to success. Our innovative video platform and community are designed to bridge the gap between education and your first marketing job. With CMA NXT You'll:
  • Get notified on new exclusive content from industry leaders.
  • Receive invitations to free events to connect with marketing professionals.
  • Develop the skills employers are looking for
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Discover Why Marketing Professionals Nationwide Trust CMA for Their Professional Growth 

CMA is your partner for all your
professional development needs

Whether you're taking your first steps in marketing or aiming for the C-suite, CMA has the resources, community, and expertise to fuel your journey. Start exploring our professional development offerings today and take control of your marketing career.
Sign-up for MyCMA to not miss out on upcoming professional development opportunities, events and get subscribed to our Top 5 Picks e-newsletter for weekly marketing news.

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